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Technology

Optimizing personalization by leveraging the power of your data

RichRelevance leverages the power of Big Data technologies to accelerate and innovate personalization for retailers - including Office Depot, Costco, Mark & Spencer and Galeries Lafayette. Our enterprise-class infrastructure, combined with our open source technology stack and groundbreaking data science result in a high-performance, scalable and extremely reliable personalization platform, which maintains customer data privacy and security as paramount. We were named #1 in personalization by Internet Retailer for the last three years.

 

Infrastructure Built for the Enterprise

RichRelevance is the only personalization provider with enterprise scale infrastructure. Our 12 global data centers ensure 100% uptime and blazing-fast page loads — consistently delivered under 65 ms. Read how we delivered over 400 million page views for 2014 Black Friday.

We’ve chosen to use proven, efficient and more accessible ways to develop our software in order to deliver a high quality and cost efficient personalization platform to you.

  • We use Hadoop, Kafka, Hive, Pig, Hbase, and R as our underlying open source technologies for reliable, scalable, distributed computing
  • We actively contribute knowledge and expertise to improving these collaborative tools so that the larger open source community/ecosystem, which includes academics, researchers, and non-profits, can innovate as well.

“We have invested deeply in developing and nurturing the HBase and Hadoop open source community. We believe in sharing our knowledge and best practices with others to help innovate the broader Big Data ecosystem.”

— Tyler Kohn

CTO, RichRelevance



Data Science Behind the Art of Personalization

Customer Profiles

  • RichRelevance uses customer data to discover interests, purchases, and interactions with your store across all channels.
  • User profiles are updated in real time to allow our advanced predictive models to make effective decisions.

 

Consumer Trends

  • We use look-a-like matching of customers to overcome data sparsity and extend the power of personalization.
  • Not all crowds are created equal; our engine automatically identifies sub-populations with different types of behavior in order to take advantage of those differences.
  • Our algorithms dynamically tune their behavior (using real-time metrics and Gaussian process regression) to optimize performance for each client, and also to adapt to seasonality and changing customer behavior.

 

King of the Hill Decisioning

  • Our King of the Hill approach to ensemble modeling allows over 125 algorithms to compete for the opportunity to respond to each customer request, taking into account user details and the context of the request. This approach allows us to adaptively determine the right approach to use in every setting, and rapidly determines the effectiveness and best use of new algorithms.

King of the Hill Optimizer

  • Our King of the Hill Optimizer technology is powered by Gaussian Process Regression methods that ensure our personalization technologies match your specific customer segment.Once King of the Hill Decisioning determines the most effective algorithm for your recommendation, the King of the Hill Optimizer uses Gaussian Process Regression (aka Kriging) to fine-tune weights and parameters that optimize the selected algorithm for the greatest customer interaction and potential revenue. With King of the HIll Optimizer, personalization is no longer constrained by manual parameter selection; it is dynamically automated and optimized in real time, ensuring the personal experiences delivered to each and every customer will generate the most effective response.


Consumer Privacy

Your customers’ privacy is paramount to us and we ensure that we remain in lockstep with the evolving regulatory and legislative landscape.

  • Our privacy policy, which can be found here, and practices have been awarded TRUSTe’s Privacy Seal.
  • Fully compliant with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework
  • Certified for adherence to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement.

Data Security

Your customers’ data are safe with us and we have taken following steps to secure it.

  • We do not capture or sell any PII/PCI or financial data.
  • All of RichRelevance’s co-location and hosted state-of-the-art facilities are SSAE16/ISO27001/ISO9000/SOC1-2-3 compliant.
  • All of our customers’ data are logically siloed to prevent unintended access by irrelevant parties.
  • Remote access is setup with two-step authentication, and thoroughly monitored and logged to prevent intrusion.
  • Our data centers detect DOS and brute-force attacks and block the offending IPs.