RichRelevance Privacy Policy
Your privacy is very important to us. This Privacy Policy explains how we collect, use and disclose your information through our recommendation, personalization and advertising retargeting services ("Services") and through our corporate website located at www.RichRelevance.com. If you have any questions, please do hesitate to contact us at 
To opt out of our RichReach behavioral advertising product, click here.
Except as explicitly set forth herein, RichRelevance, Inc. (“RichRelevance”, “We”, “Us” OR “Our”) does not collect your Personal Information through our Services. In limited instances, certain of our Customers provide us with their consumer end users’ email addresses so that we can personalize their email communications to you; however, we make no use of such email addresses other than as instructed by such Customers. Furthermore, none of the Non-Personally Identifiable Information we do collect, individually or grouped together, can be traced back to you. We do allow you to provide certain non-financial personal information on our website so that we may respond to inquiries you make.
TRUSTe
RichRelevance is a licensee of the TRUSTe Privacy Program.
This privacy statement covers the site www.richrelevance.com. Because this web site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.
If you have questions or concerns regarding this statement, you should first contact RichRelevance by email at If you do not receive acknowledgment of your inquiry or your inquiry has not been satisfactorily addressed, you should then contact TRUSTe at http://www.truste.org/consumers/watchdog_complaint.php. TRUSTe will then serve as a liaison with the Web site to resolve your concerns.
RichRelevance complies with the EU Safe Harbor framework as set forth by the Department of Commerce regarding the collection, use, and retention of data from the European Union. http://www.truste.org/consumers/watchdog_complaint.php, fax at 415-520-3420, or mail at Watchdog Complaints, TRUSTe, 55 Second Street, 2nd Floor San Francisco, CA, USA 94105. If you are faxing or mailing TRUSTe to lodge a complaint, you must include the following information: the name of company, the alleged privacy violation, your contact information, and whether you would like the particulars of your complaint shared with the company. The TRUSTe dispute resolution process shall be conducted in English. For human resources data we have agreed to cooperate with Data Protection Authorities.
Information Collection and Use
Non-Personally Identifiable Information ("NPII") is data collected by us in order to allow us to provide the Services to you and to our customers that have entered into an agreement with us to provide Services (“Customers”). The NPII is collected from your browser or directly from our Customers and includes non-personally identifiable information such as your IP address, a unique Customer ID number, the date and time of use of our Services, and your activity on Customers’ websites and on third party websites that display advertisements of Customers’ products and services (“Publishers”). We use NPII to provide you Customer product and service recommendations and advertisements either on Customer and Publisher websites or through Customer emails. In the future we may decide to use NPII to provide you such recommendations and advertisements through other forms of digital distribution.
"Personal Information" means individually identifiable information that would allow a party to identify you or to contact you (online or offline). This type of information may include, for example, your name, address, telephone number, or email address. Certain of our Customers provide us email addresses that they have obtained from you with your consent for the sole purpose of enabling these Customers to transmit personalized messages to you based on their use of our Services including product and service recommendations. Accordingly, we will not disclose such Personal Information to any third party, unless specifically and rightfully instructed or directed to do so by Customer and will not share, disclose, rent, or sell any such Personal Information except as requested or directed by Customer or as we believe may be required by law or to otherwise protect our legal rights. EXCEPT FOR THE LIMITED COLLECTION AND USE OF EMAIL ADDRESSES, WE DO NOT COLLECT PERSONAL INFORMATION THROUGH OUR SERVICES.
Cookies and Pixel Tags
"Cookies" are small data files that contain a string of characters that are sent to your computer browser from our servers when our Services are accessed. We use cookies in the delivery of recommendations and advertisements on Customers’ and Publishers’ websites. Cookies allow us to save your preference information to improve the quality of our Services and to allow Customers to offer you a better experience on their websites through more personalized recommendations and advertisements. The information we collect from cookies includes only NPII, is only used in conjunction with your use of Services, and is not shared by us with any third party. RICHRELEVANCE CANNOT AND DOES NOT USE COOKIES TO COLLECT ANY PERSONAL INFORMATION.
Pixel tags are small strings of code that provide a method for delivering a graphic image on a Web page or other document. Pixel tags allow the third party who serves the pixel tag to set cookies on your browser and obtain NPII. We allow third party advertising exchanges to insert pixel tags in product recommendations we place on Customers’ websites so that we may advertise those Customers’ products and services on Publishers’ websites. These third parties can write and read their own cookies on your computer, just as if you had requested a web page from their websites. We are not responsible for, and do not have any control over, the privacy practices or the content of such third parties. For more information about how to “opt-out” of cookies from third party advertising exchanges, please click here.
Disable Cookies
Most Web browsers are set up to accept cookies. If you prefer not to receive cookies, you can set your browser to provide a warning and/or refuse the cookie. You can also refuse all cookies by turning them off in the browser. At any time you can delete cookies from your browser. If you disable cookies please note that we may be prevented from providing personalized recommendations and advertisements to you.
RichReach Opt Out
You may also opt out of our use of your NPII to determine what advertisements to show you on Publishers’ websites by clicking on the button below. Opting out will prevent us from providing you personalized advertisements based on your preferences. If you choose to opt-out by clicking on this button you will receive what is referred to as a “persistent cookie” that tells us not to recognize your browser. We must maintain the cookie on your browser in order to recognize you as having opted-out. You must opt-out again if you clear that cookie from your browser, use a different internet browser, or use a new computer to access the internet.
In our Customer agreements, we use commercially reasonable efforts to require that Customers, as data controllers (in the EU context), add statements or clauses to their privacy policies specifically describing their use of NPII for behavioral advertising. Further, we use commercially reasonable efforts to require that each Customer provide its end user consumers with information regarding the ability to opt-out of such use of the NPII as we have provided herein. RichRelevance is a member of the Network Advertising Initiative. You can learn more about the Network Advertising Initiative, as well as opt-out of our RichReach behavioral advertising product by clicking here.
Disclosure of Aggregated Information
We may disclose aggregated information about the use of Services to business partners, prospective investors, and others. Additionally, we may produce industry-standard traffic reports for assessing use of Services. This information cannot be traced back to you personally.
Information Gathered by Our Customers
Except for limited instances described above where Customers provide email addresses to us, RichRelevance does not come in contact with, and specifically disclaims any association with, any Personal Information collected by Customers from their consumer end users. Customers may include usernames in the user identification tags that they pass to us, but we have no control over such tags and use this information only as a database identifier.
Security/Retention
We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of information we process, including your NPII. We retain your NPII only for so long as it remains relevant to providing you with product recommendations and advertisements or to the extent permitted by law. This retention period may be indefinite. We retain your NPII for use in connection with our RichReach product only for so long as it remains relevant to providing you with product recommendations and advertisements. This retention period will not exceed 2 years. For more information on our RichReach product, click here.
Changes to RichRelevance’s Corporate Structure
Information about our users, including Personal Information, may be disclosed as part of any merger, acquisition, or sale of company assets, as well as in the unlikely event of an insolvency, bankruptcy or receivership in which Personal Information would be transferred as one of our business assets.
Changes and Updates
We may change or update this policy. When we do, we will also revise the Effective Date at the end of this policy. If we make changes to this policy that are materially less restrictive on our use or disclosure of Personal Information we have collected, we will attempt to obtain your consent before implementing the change. We encourage you to review this policy periodically to stay informed about our collection, use and disclosure of personal information.
International visitors and customers
This site is hosted in the United States, and we provide our services from the United States. If you use our services from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personal data to the United States. The United States does not have the same data protection laws as the EU and some other regions. By providing your personal information, you consent to the transfer of your personal data to the United States and the use of your personal information, in accordance with this policy.
Questions
If you have questions about this Privacy Policy or believe that RichRelevance has not adhered to a term or terms of this Privacy Policy, please contact us by email at
Written communication can be sent to:
RichRelevance, Inc.,
275 Battery St., Suite 1150
San Francisco, CA 94111
Website and Other Sources of Personal Information
Personal Information
The Website requires a minimal amount of Personal Information to maintain account information and communicate with Customers and potential Customers regarding use of Services. Additional information may be needed in the future by us or by partners in order to provide Customers with additional products and services. We limit access to specific contact information internally to only those employees and contractors who design and maintain the system information stores or who have a reasonable need to come in contact with and make use of such information for account purposes.
Third Parties/Advertisers and Your Information
We allow a third party to insert pixel tags on our Website so that we may advertise Services to Customers and potential Customers after they have left the Website. These third parties can write and read their own cookies on your computer, just as if you had requested a web page from their websites. We are not responsible for, and do not have any control over, the privacy practices or the content of such third parties. We encourage users to read the privacy policy of our third party service provider by clicking here.
Blog
If you post comments to the Blog pages on this Website, you should be aware that any Personal Information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in your comments.
Personal Information Collected Under Other Circumstances
RichRelevance may collect and retain personal information from you under other circumstances, such as any communications regarding job postings, service improvements, or support issues. RichRelevance will use the same measure of care with this information as we provide to our own private information and office communications.
Disclosure
RichRelevance will not rent, sell, or disclose your Personal Information to third parties. RichRelevance may send Customers certain communications relating to their use of Services or changes to features of Services, or this Privacy Policy.
RichRelevance will only share Personal Information with outside parties in ways that are described in this Privacy Policy or if we are required to do so by law or in our belief that such action is necessary in order to conform to legal requirements, to protect our rights or the rights of others.
Review of Personal Information
If you wish to access your Personal Information, please send an email to We will provide you with access to your Personal Information so that you can review and/or request the deletion of any or all of such information in accordance with applicable laws and regulations.
Children's Online Privacy
Children under 13 are not eligible to use the Website and so this privacy policy makes no provision for children's use of the Website.
Effective Date: November 13, 2009
