CHALLENGE

Creating digital environments that feel as intimate as a beauty counter, demands a fine balance of technology that understands color, formula, and product compatibility married with the ability to create an authentic brand experience.

SOLUTION

RichRelevance empowers beauty retailers and brands to craft personalized recommendations, content and offers to beauty shoppers based on physical features and personal style using real-time data stored in unique shopper profiles.

OUTCOME

Through recommending the right products based on the customer's profile, showing the right content and offers or crafting personalized search results, Beauty retailers can deepen engagement and loyalty from shoppers.

Why RichRelevance?

The world’s best retailers and brands have trusted RichRelevance for over 10 years to provide personalized, real-time digital interactions for their customers. As the pioneer, RichRelevance has led the evolution of the digital commerce personalization space. Using real-time data and a variety of AI techniques, RichRelevance allows beauty retailers to progressively build a rich and complex profile of each shopper and use that understanding to stage increasingly personalized and context relevant experiences across every stage of the customer lifecycle.

Recommended Reading

Explore our wealth of thought leadership and best practice content designed to help innovative retailers and brands improve even more.

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White Papers

Hyper-Personalization

Learn more about Hyper-Personalization: the pinnacle of personalization for marketers.

Case Studies

Clarisonic

Since implementing Engage Clarisonic has seen significant success in key metrics for users that interact with its home page content tiles. Read the case study to find out more.

White Papers

Solving 5 User Matching Challenges

This paper shares how you can leverage user ID matching and RichRelevance features to identify users and motivate shoppers to log in.

Webinars

Getting Shoppers to Log In

Learn how to get your shoppers to log in by demonstrating the value of a more individualized experience.

Webinars

Utilize Your CX to Disrupt Your Market

Webinar which reveals how you ensure that your customer experience is superior to your competitor's?