‘The 12 Months of Christmas’ White Paper

Year-round online retail best practices for a spectacular holiday season.

“The 12 Months of Christmas”


‘Did You Know?’ White Papers

A series of insights and briefs to familiarize brand marketers with the new landscape of Shopping Media on premium retail sites.

“Flattening the Fold: Why the Greatest Advertising Sin Doesn’t Always Apply”

“Shopper Marketers Can Own the Digital Aisle”

“Owning the Moment That REALLY Matters in Online Retail: Online Best Practices for the CPG Marketer”


‘Respect The Shopper’ White Papers

Welcome to a new era of retail—where the shopper is in charge. With rapid technology advances and ubiquitous access to the web, consumers now engage with brands and stores across channels, using whichever method(s) suit them best. This white paper series explores how and why retailers need to provide dynamic, engaging experiences at whichever touch-point the customer chooses to engage.

“The Path to Personalization for e-Commerce”

“Delivering Brand Values in
e-Commerce”


‘The “New” Rules of Engagement’ White Papers

This white paper series investigates key take-aways that online retailers should consider in managing their businesses in this a “new” economy where consumers are seeking validation and confidence in their choices.

Driving Relevant Experiences

The Online Shopper’s Need For Speed

Today’s Empowered UK Shopper: Connected and In Control


‘Speak <Geek>’ White Papers

A technical thought leadership series on how to prioritize and actualize personalization on e-commerce sites.

“RichRelevance Infrastructure:
A Robust, Retail-Optimized Foundation”

“Inside the RichRelevance Platform: Dynamic Ensemble Learning”

“RichRelevance Distributed Computing: Creating a Scalable, Reliable Infrastructure”