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13 Jul 2012

Gaining Access to Retail Metrics that Matter

The lack of quality metrics available continues to stymie the advertising industry’s ability to justify spend. While still important, a “click” and/or “view” just doesn’t get me that excited anymore. In order to keep the momentum behind the shift towards digital media, we need to empower our brand partners with better tools to justify this... View Article

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10 Jul 2012

Does your technology provider win the gold medal for infrastructure?

With the Olympics just around the corner, it’s not just athletes that are undergoing intense preparations in anticipation of record-breaking performance, but also many technology and infrastructure providers. Just in the past two months, outages from Amazon Web Services prompted outcries from many startups (including Netflix, Pinterest, Instagram, Quora) and their customers. It’s no wonder... View Article

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