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01 Mar 2011

Swapping ROI for LTV: Optimizing the Return of Your Best Customers

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Most of us who manage marketing campaigns in ecommerce get caught up in the daily grind of writing ad copy, tweaking creative, and managing ad spend.  If you’re running direct marketing campaigns (search, affiliates, display, comparison shopping, etc.), you’re likely to be highly focused on measuring ROAS, number of new customers, or AOV. While these... View Article

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24 Feb 2011

QR Codes: The Time is Now for Quick Response

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In the late 90's, a feisty startup called Digital Convergence Corporation rolled into market, delivering free barcode scanners to subscribers of Forbes, Wired and Parade. These scanners, called CueCats, were kitty-shaped (no, really - shaped like a cat - so, CueCat - get it?) devices that plugged into a computer. With a simple swipe, magazine readers had the “luxury” of accessing more advertising or editorial content ... online.... View Article

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14 Feb 2011

Ensemble Learning: Live on TV's Jeopardy and Behind the Scenes on Leading Retail Websites

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Starting today, IBM's Watson supercomputer will go up against a pair of human Jeopardy champions. Regardless of whether man or machine comes out on top, it will be a banner day for a machine learning technique called ensemble learning. Ensemble learning is based on the notion that tens or hundreds of independent algorithms, each aimed... View Article

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08 Feb 2011

Tracking the Online Customer’s Path to Purchase: Key Findings and Takeaways

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The RichRelevance Analytics group recently conducted a series of studies for several of our larger, premium retail clients to explore customer behaviors and identify the greatest opportunities for optimization. The results of one such study*—which I am sharing here today, revealed some pretty astounding insights for this particular customer’s online shoppers. Home page “schmome page.”... View Article

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31 Jan 2011

The Inspiration Behind RecLab: Don't Bring the Data to the Code, Bring the Code to the Data

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Last fall I had the pleasure of visiting Barcelona, one of my favorite cities on earth. It normally wouldn’t take much beyond the great Catalan food and wine to entice me to visit, but in this case there was an even more compelling reason to visit—to participate in the ACM Recommender Systems conference and spend... View Article

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