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Blog

14 Feb 2011

Ensemble Learning: Live on TV's Jeopardy and Behind the Scenes on Leading Retail Websites

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Starting today, IBM's Watson supercomputer will go up against a pair of human Jeopardy champions. Regardless of whether man or machine comes out on top, it will be a banner day for a machine learning technique called ensemble learning. Ensemble learning is based on the notion that tens or hundreds of independent algorithms, each aimed... View Article

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08 Feb 2011

Tracking the Online Customer’s Path to Purchase: Key Findings and Takeaways

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The RichRelevance Analytics group recently conducted a series of studies for several of our larger, premium retail clients to explore customer behaviors and identify the greatest opportunities for optimization. The results of one such study*—which I am sharing here today, revealed some pretty astounding insights for this particular customer’s online shoppers. Home page “schmome page.”... View Article

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31 Jan 2011

The Inspiration Behind RecLab: Don't Bring the Data to the Code, Bring the Code to the Data

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Last fall I had the pleasure of visiting Barcelona, one of my favorite cities on earth. It normally wouldn’t take much beyond the great Catalan food and wine to entice me to visit, but in this case there was an even more compelling reason to visit—to participate in the ACM Recommender Systems conference and spend... View Article

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25 Jan 2011

Searching for High Fidelity in the Digital World

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High Fidelity [hi-fi] typically relates to amplifiers and their capacity in managing the sound output to accurately reproduce the characteristics of the input; but fidelity also equates to loyalty, and prompts the question of how a retailer or brand motivates the customer “inputs” that breed the retention, satisfaction and trust that are the desired “outputs.”... View Article

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18 Jan 2011

Everyone Owns The Audience…Just Not In The Right Place

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With the proliferation of data and access to consumer information, marketers have gained increased insight into their core customers. The Social Analytics industry has grown by over a dozen companies in the last 12-18 months and we’re already seeing how access to richer data is empowering advertisers to do things they’ve never done before. For... View Article

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