Recapping the 2019 NY RichRelevance Personalization Summit: Rethink Personalization

Digital market leaders from the largest B2B and B2C brands convened at PUBLIC Hotel in New York City last week for the 2019 RichRelevance Personalization Summit: Rethink Personalization. Attendees shared, learned and inspired each other on how to define and deliver signature moments that stand out and make brands memorable.  

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online grocery

The Future of Online Grocery in Western Europe

Initially due to logistical reasons, as well as consumer proximity to physical stores, groceries were not a natural fit for digital buying. However, many consumers find the convenience of online ordering, payment and delivery options, preferable to shopping in physical stores.

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Dixons Carphone Receives Award for Best Omnichannel Personalization Initiative

At the RichRelevance personalization summit in February we celebrated some of our most innovative customers in our personalization awards.  One of these awards, Best Omnichannel Personalization Initiative, rewarded the retailer who made significant in-roads into connecting sales channels to improve the customer experience. Which we know is easier said than done.

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Coop.dk Wins Award for Most Visionary Experience Personalization

At the RichRelevance personalization summit at the end of February, we celebrated some of our most innovative and forward-thinking customers with our personalization awards.  One award highlighted commitment and strategy dedicated  to personalization, the award for ‘Most Visionary Experience Personalization’.  This award was awarded to the retailer who developed the most strategic personalization strategy and a full lifecycle personalization roadmap.

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Thoughts on McDonald’s Acquiring Dynamic Yield

First thought.

“Would you like fries with that?”

Just kidding!

Retailers have been interested in acquisitions for a long time to help fill gaps in their customer segmentation, supply chain and yes, also in technology. Here are a few notable ones in the last couple of years, summarized:

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Office Depot Receives the 2019 Award for Excellence in Personalization Application

At our recent Personalization Summit, RichRelevance recognized several customers who are innovating in Personalization with awards. One of the award categories recognized retailers who have shown the greatest initiative to engage in personalization best practices, optimizations and/or testing initiatives.

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Why Hyper-Personalization is Crucial to Online Grocery Shopping

Segmentation is a fairly age-old approach to personalize marketing campaigns. Segmentation basically is grouping individuals into ‘buckets, called segments based on pre-determined interests, geography and/or demographics.  For example, in grocery, a segment might be defined as “People over 50 who typically spend £50 a week in-store” or “Families with children under 5,” etc.   Segmentation used to help marketers cope with the abundance of data and plethora of consumers, and allow them to “personalize” experiences at scale.  The one problem with this is segmentation is never a truly personal experience.

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Coop.se Awarded Best Use of Data Science Workbench

At the RichRelevance Personalization Summit in late February we celebrated some of our most innovative customers in our personalization awards. One award recognized a customer for the most effective and differentiated algorithm built with the Data Science Workbench.

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