AI-Powered Personalization: Treat Businesses as Individuals

Last week over 900 commerce, digital and marketing executives from America’s leading manufacturers and distributors came together at B2B Online to develop the tools they need to power innovative, forward thinking, omni-channel experiences for their customers.  The event elevated and reinforced the need for B2B companies to act fast and differentiate, as buyers now expect consumerized experiences when making professional purchases.

Research shows that most buyers in B2B and B2C now expect all of their interactions to be personalize, but not driven by human interaction. Research shows that 59% of B2B buyers prefer not to interact with a sales rep. and 93% B2B buyers prefer to buy online when they’ve decided what to buy. Leaving B2B companies with clear indication that they must move to digital, personalized experiences to satisfy the expecations of their consumers. Gartner supports the need for B2B personalization with the prediction that B2B companies with effective personalization will outsell less-developed competitors by 30%.

As B2B manufacturers and distributors transition from traditional sales models to digital sales environments, personalization should  be a strategic pillar and tech investment in their strategies. Buyers have become accustomed to cohesive, frictionless B2C shopping experiences and now  demanding that B2B shopping experiences mimic those of B2C.

To stay competitive, B2B Innovators should be developing strategic, consumer-focused initiatives within their organizations. Here are some topical ideas

  • Easy-To-Use, Easy to get Started solution that quickly drives incremetal revenue
  • A Unified, Real-time view of customers and their multi-channel touchpoints
  • Simplified & Centralized Rules to Minimize Set-Up and Overhead
  • Solutions that complement marketing to deliver personalized experiences
  • Modular & Scalable solutions to maximize growth potential
  • Interactive tools & methodology to make decisions that will drive impact

Contact us today to learn more about how RichRelevance brings the best of B2C retail to B2B Commerce.

Bubbleroom transform mobile performance with personalization

It is typically thought that shoppers mainly browse and research on their mobile devices, with purchases taking place via other channels. Many retailers therefore accept their mobile conversion rates will be lower than those on desktop websites.

Bubbleroom isn’t any ordinary retailer and back in 2016 they had the vision to target a mobile conversion ratio that rivalled its website.

Top 10 Tips for Grocery Retailers to Sell More Online

Grocery shopping is a regular part of life. It is not just a frequent purchase but a high proportion of household spend. Even though it lags behind the rest of retail, online shopping for groceries is on the rise (12% in the UK, and between 4% and 8% in the US) with over half of consumers in the UK now shopping online with other countries not far behind.

Amazon Buying Whole Foods: How to Compete?

Amazon acquired Whole Foods in July of 2017, beyond the shockwave effect of the news, it left US grocers with little time to strategize how to compete with Amazon in a new way.

The Challenges and Opportunities for Online Grocery Shopping

The ecommerce laggards

Recent RichRelevance research has highlighted grocery lags behind the rest of retail when it comes to online shopping. Just over half of the UK population shop online for groceries (53%) and in the US the opposite is true, with over half (55%) choosing not to buy their groceries online.

A Recipe for Success: Experience Personalisation

Combine Europe’s leading retailers and brands with the best personalisation experts in the industry, add in a splash of brilliance with the legendary Experience Economy author, and dust with a sprinkling of snow. Bake for 24 hours in a first-class quintessentially English Hotel. The resulting banquet manifested in the RichRelevance Experience Personalisation Summit.

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