05/05/2015 • Topics: Hot off the Press
“Mobile First” is the latest catchphrase in omnichannel retail since the smartphone is most often the starting point for consumers beginning their path to purchase. Personalization is essential in enhancing the mobile experience--on both mobile site and native app--because it delivers the most relevant products, content and offers to consumers within limited screen real estate.
04/27/2015 • Topics: Omnichannel, Personalization
We are at the beginning of a significant journey to bring digital capabilities to the in-store environment and vice versa. Personalization should be a large component of this journey. Over the last couple of years, some retailers have deployed interesting omnichannel applications. Examples are those that allow consumers to check inventory or locate items in... View Article
04/20/2015 • Topics: Hot off the Press, Webinars
Is shopping on your site like searching for a needle in a haystack?
03/31/2015 • Topics: Recommendations
They say you can’t put a price on love, but Netflix CPO, Neil Hunt, recently put a price on the value of better recommendations for his customers, and that figure is half a billion dollars. In his RecSys 2014 keynote, he said that recommendation systems should not try to be an oracle asking users to... View Article
03/12/2015 • Topics: Customers, Hot off the Press, Personalization, Recommendations, Webinars
Are your recommendations as mysterious as a magic 8-ball? It’s time to rethink your recommendation strategies. A modern personalization platform should give you control over your strategies to deliver the right upsell and cross-sell opportunities. You should be able to analyze and activate your own data in real time to create relevant recommendations that drive... View Article