When reviewing the most searched terms for one of our clients, we noticed that the top most-searched term was: hand sanitizer.
No big deal if we were talking about a drugstore or supermarket, but no, we are talking about a FASHION retailer! Talk about a sign of the times we live in… people are desperately looking to overcome the shortage in their local stores with trusted online brands.
They say when life gives you lemons, make some lemonade. So, what do we do when these lemons (searches) are dropped in our lap? We turn them into money-making lemonade!