Christmas in January?

by Diane Kegley in Brand Advertising, Cross-channel, Customers, Data Performance, Marketing Trends, Miscellaneous, Mobile, Personalization, Reporting & Analytics, Shopper Marketing, Shopping Media, Site Monetization, eCommerce Trends on January 26, 2012

I know the absolute last thing you want to be thinking about right now is the Christmas holiday, but this year RichRelevance is giving you your gift early. Today we released our “12 months of Christmas” white paper—chock full of best practices for retailers to help jump start their Holiday 2012 season planning.

For every month, we offer insights and best practices on ways to maximize your efforts in a variety of fields, including:

  • Cross-Channel Marketing
  • Mobile
  • Search
  • Social Media
  • Email Marketing

You’re invited to get ahead of the curve, and start utilizing all of the opportunities you have at your fingertips right now to make your next holiday shopping season your best ever!

Happy (early) Holidays!

What to expect when buying media on retail websites

by RichRelevance in Brand Advertising, Contributed Articles, Marketing Trends, Shopper Marketing, Shopping Media on December 22, 2011

EconsultancyRichRelevance Chief Evangelist Jake Bailey, With the advent of shopping related media in the ad market today, it’s no surprise that many people have a hard time defining the right expectations for performance from their retail publishing partners.

Not long ago, it was unheard of for a brand or agency to be purchasing digital media on a retailer’s website. However, with the amount of cross-channel shopping that consumers are doing, and with the amount of influence that websites have on in-store purchases, it’s no longer something brand advertisers can ignore.

In fact, for many of the world’s largest CPG advertisers, it’s imperative to include retail websites in a standard up-front buy and/or digital media campaign.

Read Econsultancy Blog Post by Jake Bailey

RichRelevance’s Acquisition of Searchandise – The Right Values and Providing True Retail Reach

by David Selinger in Marketing Trends, RichRelevance Team, Shopping Media, Site Monetization on December 12, 2011

David SelingerAs you may have seen, today we’ve announced some very exciting news regarding our acquisition of Searchandise Commerce. First of all, let me say that we’re thrilled about the combination of our companies. John Federman and his entire team at Searchanside have truly innovated within the Shopping Media industry, and the combination of our capabilities provides an incredible channel of value for both retailers and brands. By joining forces there is simply no company in the marketplace with a more powerful media offering within online retail.  We couldn’t be more excited about the success that lies ahead of us. Continue Reading

Scaling the peaks of Black Friday, Bob Hope and how RichRelevance slays the holiday rush

by Kevin Duffey in Cloud Computing, Data Performance, IT Infrastructure, Personalization, RichRelevance Team on November 30, 2011

Jan 2011 after the 2010 holiday season….

Still in the glow of 100% uptime, response rates around 80ms, 5.5K requests per second served at peak.

We’re all sitting around in IT Ops excited, pumped and ecstatic for our performance. We’re beating our chests and basking in the glow of success. 5500 Requests per Second (RPS) peak—our measurement of capacity reached and slayed. Hey guys, I have the year-over-year page-view graphs. Look at that, over 147M page views in one day—wow.

RichRelevance holiday performance graph 1Then someone chimes in, “but, guys, we are bringing on more than five of the top 20 retailers this year, and we’ll double that traffic. In Europe we will easily double what we did in 2010. What if online shopping takes off even more, and we TRIPLE that?”

Continue Reading

RichRelevance’s Favorite Holiday Memories

by David Selinger in Holiday Blog, Miscellaneous, RichRelevance Team on November 23, 2011

David Selinger‘Tis the season! While most of us will be keeping pace with the busiest time of the year, I wanted to take a moment to remind us all why it is we all work so hard to give our customers the best possible shopping experience. For that reason, members of the {rr} team have stepped forward to share their holiday stories — Favorite Holiday Memories — that make up the fabric of what the holiday season really means.

We invite you to take a moment to peruse these stories and re-acquaint yourself with the meaning of sharing, giving and relishing in all we for which we have to be thankful. We would even love to hear your stories, so if you want to join us in the holiday spirit please email your memories to us.

Read {rr} Favorite Holiday Memories