Rethinking Personalization from Segmentation to Individualization

Part 1: Why a Segment-Based Marketing Approach Is So Hard for Business to Quit

If you’ve spent any time around personalization, then you’ve probably encountered the three
great truths about it. The first is that every business needs it. The second is that every
marketing tool is keen to “help” you achieve it. And the third is that rarely, if ever, does it actually involve a real-time personalized experience for the individual shopper on the other
end.

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It’s Time to Go Beyond “Top Sellers” Personalization – Introducing Hyper-Personalization from RichRelevance

Every business today understands the importance of competing on memorable experiences and is deploying some type of personalization in order to differentiate itself. However, as people spend more and more time online, they expect more from each digital interaction, and what passes for personalization is becoming increasingly insufficient.

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Up Next: The Best Experience Yet, Transforming the Way You Shop (for food too!)

NRF 2019

It was just two years ago in 2016, that headlines everywhere were talking about the demise of retail, but this year at the annual National Retail Federation 2019: Retail Big Show, which opened on Sunday, January 13th,  NRF Chairman Christopher Baldwin, chairman, president and CEO of BJ’s Wholesale Club stating what we all know to be the more accurate truth, “retail never went away”, and that today the “industry is more healthy, vibrant, innovative and exciting than ever.”

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When Customer Experience Meets Consumer Confidence: A Year in Review

Commerce changed in 2018 – and brands and consumers both came out winners.

It was a great holiday for retailers. A record holiday, in fact. Seasonal sales grew 5.1% to hit their highest level in 6 years, buoyed by 19% growth in digital purchases. As eMarketer principal analyst Andrew Lipsman presciently told CBS MoneyWatch last month: “Really, it’s the story of strength at brick-and-mortar retail and e-commerce.”

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Enhance B2B Strengths with Personalization and Prevail Against Amazon

The future of B2B is consumerized and therefore personalized. At least, that’s the takeaway from industry leaders with whom I shared the stage for a keynote panel on digital transformation at the recent B2B Online conference.

As we discussed  the internal challenges and external forces confronting the industry, a dominant theme emerged: Personalization is the only way to drive differentiation and growth for B2B companies who want to become the Amazon of their category … before Amazon is.

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5 APPROACHES TO GET SEARCHERS TO WHAT THEY WANT

Throughout the year and especially at this time of year, there are days and holidays where you know, with certainty, that traffic and conversion will increase (hello Black Friday). The question is, how do you ensure shoppers on your mobile and ecommerce sites will actually find what they’re looking for, or be inspired enough by your shopping experiences to complete their purchase? If you consider the path a frenzied and frantic shopper might take when they’re deal hunting, making a last-minute time-sensitive purchase, or seeking out a specific item, especially on mobile, you might conclude (and accurately) that they’ll take the fastest route possible. And the fastest route possible should be Search.

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