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04 Mar 2014

Try This On for Size: Five Best Practices for Apparel Personalization

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apparel-blog-sq

So, you just started as a Sr. Product Manager at an online apparel retailer and "personalization" falls squarely in your lap. Product recommendations are already implemented on the site and are doing reasonably well—but, being the over-achiever that you are, you've promised your boss an additional 2% revenue per session lift in the next quarter,... View Article

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25 Feb 2014

The Tipping Point for Outliers in A/B Testing

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outlier

Malcolm Gladwell recently popularized the term ‘outlier’ when referring to successful individuals. In data terms, however, outliers are data points that are far removed from other data points, or flukes. Though they will make up a small portion of your total data population, ignoring their presence can jeopardize the validity of your findings. So, what... View Article

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21 Jan 2014

Turning Big Data into Smart Data: My Predictions for 2014 in Retail

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David Selinger

The Big Data revolution at Google, Facebook, Amazon and Apple has transformed the consumer journey across channels, and even helped turn a presidential election. This transition simultaneously poses tremendous challenge and opportunity to retailers. In our session “How Relevance Can Get Your Brand Elected” at last week’s NRF Big Show, Rayid Ghani (Obama for America’s... View Article

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