Up Next: The Best Experience Yet, Transforming the Way You Shop (for food too!)

NRF 2019

It was just two years ago in 2016, that headlines everywhere were talking about the demise of retail, but this year at the annual National Retail Federation 2019: Retail Big Show, which opened on Sunday, January 13th,  NRF Chairman Christopher Baldwin, chairman, president and CEO of BJ’s Wholesale Club stating what we all know to be the more accurate truth, “retail never went away”, and that today the “industry is more healthy, vibrant, innovative and exciting than ever.”

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When Customer Experience Meets Consumer Confidence: A Year in Review

Commerce changed in 2018 – and brands and consumers both came out winners.

It was a great holiday for retailers. A record holiday, in fact. Seasonal sales grew 5.1% to hit their highest level in 6 years, buoyed by 19% growth in digital purchases. As eMarketer principal analyst Andrew Lipsman presciently told CBS MoneyWatch last month: “Really, it’s the story of strength at brick-and-mortar retail and e-commerce.”

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Enhance B2B Strengths with Personalization and Prevail Against Amazon

The future of B2B is consumerized and therefore personalized. At least, that’s the takeaway from industry leaders with whom I shared the stage for a keynote panel on digital transformation at the recent B2B Online conference.

As we discussed  the internal challenges and external forces confronting the industry, a dominant theme emerged: Personalization is the only way to drive differentiation and growth for B2B companies who want to become the Amazon of their category … before Amazon is.

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Throughout the year and especially at this time of year, there are days and holidays where you know, with certainty, that traffic and conversion will increase (hello Black Friday). The question is, how do you ensure shoppers on your mobile and ecommerce sites will actually find what they’re looking for, or be inspired enough by your shopping experiences to complete their purchase? If you consider the path a frenzied and frantic shopper might take when they’re deal hunting, making a last-minute time-sensitive purchase, or seeking out a specific item, especially on mobile, you might conclude (and accurately) that they’ll take the fastest route possible. And the fastest route possible should be Search.

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Why Building Loyalty in Digital Grocery Might be Easier than You Think

Digital grocery shopping has completely  changed the grocery game. For better or for worse, local and long established grocers are now competing with, a new category of competitors who are born out of the ‘direct to customer’ era. These new age grocery and niche grocery players ship everything from fresh dairy and organic meats to their own white label paper goods. With so much choice and category confusion it’s increasingly important for grocery retailers to invest in shopper loyalty and keep shoppers coming back and building their baskets.

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100% Uptime Makes for a Holly, Jolly Cyber Week

As 54 million Americans got ready last week to hit the road to celebrate the Thanksgiving holiday (per AAA), the RichRelevance Operations team was buckling down for their busiest time of the year.  Mountain Dew, coffee and snacks were stocked, playlists downloaded, and with anticipation of what was to come, the team was ready.

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