Why Building Loyalty in Digital Grocery Might be Easier than You Think

Digital grocery shopping has completely  changed the grocery game. For better or for worse, local and long established grocers are now competing with, a new category of competitors who are born out of the ‘direct to customer’ era. These new age grocery and niche grocery players ship everything from fresh dairy and organic meats to their own white label paper goods. With so much choice and category confusion it’s increasingly important for grocery retailers to invest in shopper loyalty and keep shoppers coming back and building their baskets.

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100% Uptime Makes for a Holly, Jolly Cyber Week

As 54 million Americans got ready last week to hit the road to celebrate the Thanksgiving holiday (per AAA), the RichRelevance Operations team was buckling down for their busiest time of the year.  Mountain Dew, coffee and snacks were stocked, playlists downloaded, and with anticipation of what was to come, the team was ready.

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Holiday Grocery Shopping: My First Thanksgiving

I over prepare for everything in life. I need to know in advance that things will be perfect and I’ll have everything I need for whatever task is at hand. Rewind to 3 weeks ago when my husband suggested that we host Thanksgiving in our small NYC apartment. I have never hosted a Thanksgiving before, so even though the guest list was small, I immediately began to prepare.

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grocery personalization

The importance of saving customers time through personalization for Grocery

A recent RichRelevance study into online grocery uncovered 59% of UK consumers and 63% of US consumers choose to shop online because of time saving benefits. Yet, for those of us with experience in shopping online, we know this isn’t always the case.

RichRelevance has uncovered through our experience working with a number of global grocery retailers, that there is a positive correlation between saving a grocery shoppers’ time and the ultimate size of their basket. The faster a shopper can locate the items they want to buy, the more likely the order will not only be completed but that it will be of a higher value.

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AI-Infused Marketing Across the Customer Lifecycle: Barneys NY, HP, Lancome & More

In the first blog post of this series, we discussed how AI promises to finally deliver true personalization – individualized experiences created dynamically and at scale. In this post, we will discuss how marketers can apply AI to every stage of the customer lifecycle – and share stories of brands who have done it successfully.

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Personalized Search: 1+1=3

Commerce search has emerged as a major experience battleground for Holiday 2019 and beyond. As technology and customer expectations evolve, traditional approaches no longer make the grade. Writing in July, Forrester Research counseled digital leaders to re-vamp site search and adopt cutting-edge search technologies – or risk customer relationships.

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