I’m naturally very curious. But little did I know that this curiosity would lead to a major career change here at RichRelevance. I first came to RichRelevance in June 2012, when I was hired as a temporary office assistant to help with a San Francisco office move.
Earlier that year, I read an essay called “The New Girls Network: Women, Technology, and Feminism” by Shireen Lee, which highlighted how young girls don’t “see the connection between technology jobs, which tend to be highly specialized and solitary endeavors, and changing the world,“ and that “women tend to be users more than creators of technology, wheras men are as much creators as they are users.” This troubled me and sparked my desire to learn more about how to become a creator—rather than just a user of technology.
For those of you who live in a data cave on the West Coast like I do, it may come as a surprise that there was a blizzard this past weekend—a BIG one. The ‘Nemo’ blizzard, caused by a merging of two low pressure systems that originated in the central and southeast US, then migrated to the north-eastern seaboard—affected millions of people in the US Northeast, with heavy snow and multiple power-outages.
Today’s top brands are leveraging the retail channel like never before to speak with consumers on a one-to-one basis as they do price comparisons and shop online. But how do brands truly measure their advertising within online retail? When we consider that most publishers optimize around content consumption, and a retailer’s entire existence is around conversion, an accurate measurement strategy must center on understanding consumer context and its impact on conversion.
