Blog

Personalized Email Essentials

Delivering Personalized Emails embedded with 1-1 Recommendations and Content is more important than ever in today’s market. Shoppers are inundated with an overwhelming amount of communication from brands, retailers and service providers and are challenged to sort through the masses of emails to click and open the communications and promotions they care about. Which is exactly why, sending basic “Let us know how you liked XYZ” and “Because you bought X, you might like Y” emails don’t cut through the clutter anymore. This type of standard email marketing loses the stickiness and CTR that encourages the shopper to return to the site. Retailers must approach emails with a true 1-1 personalization approach and deliver email content, subject lines, and imagery that is tailored to each individual shopper.

Why personalised search is a content game-changer

Over the last decade, search technology in ecommerce has barely evolved. Compare your search experience on Google with the results you get from your favourite retailers, and you’ll know what I mean.

Accelerate Product Findability and Boost Customer Satisfaction with Personalized Search

Despite the shifts in customer expectations and the strategic focus on creating a customer centric experience, today’s Search has failed to deliver an experience that considers the customer context and behavioral affinities in addition to the content in which an individual is searching.

Goodbye Summer, Hello Holidays

Yes, there is Black Friday and Cyber Monday and even Super Saturday, but the real question is are you ready?

Finding inspiration at Drapers Digital Festival

The Drapers Digital Festival in London represents the largest gathering of ecommerce and digital fashion professionals. This year the entire event focused on the importance of building relevant and inspiring personalised experiences across in-store and online sales channels.

Find™ The Only Personalized Commerce Search Engine Using Three Layer Personalization (3LP)

Personalization is often synonymized with relevance, and relevance is delivered effectively when there is an understanding of the context of a situation.

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