Engage Launch Relevance in Store Respect the Shopper #1 Personalization Vendor Pioneering Personalization Omnichannel Retail

05 Aug 2016
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All Campaigns Are Not Created Equal

About 15 years ago, I was working for a little marketing agency creating banners and ads for websites. On average, a client had around 10-12 such banners. The rule of thumb was that if a banner was relevant to about 80% of the audience, we’d build it. A “20% off everything“ for everyone campaign would... View Article

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05 Aug 2016
not-equal-campaigns-blog-header

All Campaigns Are Not Created Equal

About 15 years ago, I was working for a little marketing agency creating banners and ads for websites. On average, a client had around 10-12 such banners. The rule of thumb was that if a banner was relevant to about 80% of the audience, we’d build it. A “20% off everything“ for everyone campaign would... View Article

Read More

04 Aug 2016
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Book People Case Study

With one of the largest direct competitors, Amazon, Book People needed a solution to wow customers through creating innovative and personalized experiences, without presenting the customer with too much choice. Read the case study to learn how Book People implemented both Recommend™ and Engage™ to improve conversion rate and remain competitive. Download Case Study

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04 Aug 2016
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Get Your Shoppers to Log In

In a retail world with more digital touchpoints than you can count, how do you connect the dots? Your customers are busier, more distracted and more overwhelmed then they’ve ever been before so understanding their shopping journey is crucial. Your shoppers will be more inclined to spend the time logging in if you can demonstrate... View Article

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