CHALLENGES

Creating digital environments that feel as intimate as a beauty counter, demands a fine balance of technology that understands color, formula, and product compatibility married with the ability to create an authentic brand experience.

SOLUTION

RichRelevance empowers beauty retailers and brands to craft personalized recommendations, content and offers to beauty shoppers based on physical features and personal style using real-time data stored in unique shopper profiles.

OUTCOMES

Through recommending the right products based on the customer’s profile, showing the right content and offers or crafting personalized search results, Beauty retailers can deepen engagement and loyalty from shoppers.

RELEVANCE IN ACTION

Clarisonic Case Study

Clarisonic uses Engage™ to deliver personalized content that generated double-digit growth in click thru rate, revenue per session, and deepen engagement across categories.

 

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See how customers are utilizing RichRelevance to create unique and personalized experiences