CHALLENGE

DIY Retailers need to bring data together across digital and physical sales channels as shoppers often research projects online and purchase in-store to create seamless shopping journeys.

SOLUTION

By identifying the types of departments, appliances and tools each individual is interested in based on behaviorals and inferred preferences, RichRelevance is able to make relevant and compatible suggestions for useful products.

OUTCOME

RichRelevance helps DIY retailers inspire customers by creating seamless, personalized experiences across channels and devices for each shopper and project.

Why RichRelevance?

The world’s best retailers and brands have trusted RichRelevance for over 10 years to provide personalized, real-time digital interactions for their customers. As the pioneer, RichRelevance has led the evolution of the digital commerce personalization space. Using real-time data and a variety of AI techniques, RichRelevance allows DIY retailers to progressively build a rich and complex profile of each shopper and use that understanding to stage increasingly personalized and context relevant experiences across every stage of the customer lifecycle.