Creating digital environments that feel as intimate as a beauty counter, demands a fine balance of technology that understands color, formula, and product compatibility married with the ability to create an authentic brand experience.
RichRelevance empowers beauty retailers and brands to craft personalized recommendations, content and offers to beauty shoppers based on physical features and personal style using real-time data stored in unique shopper profiles.
Through recommending the right products based on the customer’s profile, showing the right content and offers or crafting personalized search results, Beauty retailers can deepen engagement and loyalty from shoppers.
RELEVANCE IN ACTION
Clarisonic Case Study
Clarisonic uses Engage™ to deliver personalized content that generated double-digit growth in click thru rate, revenue per session, and deepen engagement across categories.
RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store.