CHALLENGE

Creating digital environments that feel as intimate as a beauty counter, demands a fine balance of technology that understands color, formula, and product compatibility married with the ability to create an authentic brand experience.

SOLUTION

RichRelevance empowers beauty retailers and brands to craft personalized recommendations, content and offers to beauty shoppers based on physical features and personal style using real-time data stored in unique shopper profiles.

OUTCOME

Through recommending the right products based on the customer's profile, showing the right content and offers or crafting personalized search results, Beauty retailers can deepen engagement and loyalty from shoppers.

Why RichRelevance?

The world’s best retailers and brands have trusted RichRelevance for over 10 years to provide personalized, real-time digital interactions for their customers. As the pioneer, RichRelevance has led the evolution of the digital commerce personalization space. Using real-time data and a variety of AI techniques, RichRelevance allows beauty retailers to progressively build a rich and complex profile of each shopper and use that understanding to stage increasingly personalized and context relevant experiences across every stage of the customer lifecycle.