B2B companies have pressure from increased price transparency, catalog complexities, direct sales channels, and buyers with consumerized expectations. This coupled with aligning sales efforts across account managers, online commerce, service and support; B2B commerce vendors must adopt guided selling to maximize revenue.

Solve for the complexities of B2B commerce with personalization that understands implicit as well as explicit preferences, real-time activity, intelligent rules and leverages product compatibility to deliver product guidance and relevant content; seamlessly across sales channels.

B2B companies can respond to preferences in-session with personalized compatible recommendations, search results, content and offers that maximize lifetime revenue and engagement. Buyers receive individualized solutions, and a cohesive and consistent experience across channels.