BuildTM opens the doors to endless personalization possibilities, with access to API-based personalization tools that manage and route data from any source to integrate personalization into any application.

UNIQUE TO RICHRELEVANCE

EVENT STREAM APIs

Obtain real-time insights on how your customers are engaging with your applications and products.

OMNICHANNEL DATA

RichRelevance can ingest data from any touchpoint to manage and reroute to wherever you need it.

UNIFIED EXPERIENCES

Create experience continuity across channels without losing context.

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SEGMENT APIs

Target customers with the right marketing message on one or multiple channels, based on behavior, attributes, interests, etc.

INNOVATION LAB

Enable data-driven innovation with instant access to a flexible toolset.

USER PROFILE SERVICE

Identify and store real-time customer activity or query customer attributes to use within any customer application.

An Innovation Workbench

Build™ provides the building blocks needed to create innovative and differentiated customer experiences through data. The Build™ workbench helps retailers experiment and test innovative ideas and deploy them faster than ever before to obtain a clear competitive advantage.

How to Innovate Fast in Retail

White paper

Learn how an open and flexible personalization platform, such as the one described here, will allow retailers to keep pace with the changes in the industry and the new demands of their customers.

 

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Additional Resources

Total Economic Impact Report by Forrester
REPORT

This report highlights the qualitative and quantitative benefits of implementing omnichannel personalization capabilities using the Relevance Cloud™.

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5 Types of User Matching Challenges
WHITE PAPER

This paper shares how you can leverage user ID matching and RichRelevance features to identify users and motivate shoppers to log in.

 READ NOW

Marks & Spencer Adds Sparkle
CASE STUDY

M&S sought to complement its Christmas advertising campaign with an enhanced gift finder tool that optimized product discovery through personalization.

 READ NOW

Find out why the largest brands rely on RichRelevance for their Omnichannel Personalization