Supercharge marketing segments with user behavior and gain greater insights at the individual level
Supercharge marketing segments with user behavior.
Unique to RichRelevance
MICRO SEGMENT DECISIONING
Combine external marketing segments and RichRelevance's user profile to create micro-segments that drive uplift and engagement
Target customers with the right marketing message on one or multiple channels, based on behavior, affinities, interests, etc.
Map real-time, individual customer behavior against advanced targeting and segmentation tools.
Use segment-based strategies to nurture customers across the customer lifecycle.
Segments built for targeting content are easily exported to your ESP for trigger emails.
Measure and optimize campaigns based on the KPIs that matter most within a single dashboard.
Move from Segments to Micro Segments and Individual
Marketing personas sometimes fail to address demand in lucrative micro-segments. RichRelevance brings personalized AI to the problem, allowing you to import and enrich existing segments, discover new affinities, and leverage them across all of your marketing channels, improving conversions and brand engagement.
Explore our wealth of thought leadership and best practice content designed to help innovative retailers and brands improve even more.
Homebase sought to optimize its website experience for customers and gain visibility on the impact of initiatives.
RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store.