Supercharge marketing segments with user behavior.

UNIQUE TO RICHRELEVANCE

MICRO-SEGMENT DECISIONING

Combine external marketing segments and RichRelevance’s user profile to create micro-segments that drive uplift and engagement.

SEGMENT
APIs

Target customers with the right marketing message on one or multiple channels, based on behavior, affinities, interests, etc.

DYNAMIC
SEGMENTS

Map real-time, individual customer behavior against advanced targeting and segmentation tools.

RETARGETING

Use segment-based strategies to nurture customers across the customer lifecycle.

MOBILE EMAIL

Segments built for targeting content are easily exported to your ESP for trigger emails.

DASHBOARD INSIGHTS

Measure and optimize campaigns based on the KPIs that matter most within a single dashboard.

MOVE FROM SEGMENTS TO MICROSEGMENT AND INDIVIDUAL PERSONALIZATION

Marketing personas sometimes fail to address demand in lucrative micro-segments. RichRelevance brings personalized AI to the problem, allowing you to import and enrich existing segments, discover new affinities, and leverage them across all of your marketing channels, improving conversions and brand engagement.

RELEVANCE IN ACTION

Clarisonic Case Study

Clarisonic maximizes their click thru rate and revenue per session by optimizing and personalizing home page content tiles for different customer segments.

 

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Additional Resources

TOTAL ECONOMIC IMPACT REPORT
REPORT

This report highlights the qualitative and quantitative benefits of implementing omnichannel personalization using the Personalization Cloud™.

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HOMEBASE UTILIZES MORE DATA
CASE STUDY

Homebase works with RichRelevance to optimize their website experience and guide customer conversion.

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Find out why the largest brands rely on RichRelevance for their Omnichannel Personalization