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Happy Holidays… in August?! [Part 1 – Holiday Readiness]

While it’s true that I am based in California where cannabis is legal, I will assure you that no substances have been imbibed during the authoring of this seemingly mistimed

Not your Grandfather’s Personalization

A quick story.  About two decades ago, a relatively small ecommerce company focused on selling books introduced a new feature that allowed customers to see what others had liked and

How to Personalize without Behavioral Data using NLP

Personalization traditionally works best when you have tons of behavioral data for each product. But how do you personalize for new products or ones that are considered “long-tail”?  How do

Personalization = Data + Decisioning: 3 Data Feeds You Should Prioritize

You can’t have a meeting these days without someone throwing out the platitude “data is key”, but all too often, we find that even with the vast amounts of data

Will AI Restrict Consumer Choice?

Personalization, at its core, is the idea that as a consumer, you are served exactly what you want, when you want it. AI is being deployed by retailers and brands

5 Ways to Reduce Cart Abandonment with Dynamic Experiences

Holiday season is fast creeping up upon us and retailers are gearing up for it with new catalogs, seasonal promotions, refreshed website, new content and more. But how do you

Iconic Advantage: How Great Retailers Build Great Brands

Listen to Soon Yu, the keynote speaker at the Richrelevance Personalization Summit, speak about how creation of iconic brands is the only way to compete and win in today’s retail

How to Get Ready for the Future of Personalization

A McKinsey survey of senior marketing leaders found that only 15 percent of CMOs believe their company is on the right track with personalization. In this recent article, they summarize

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