Personalization data in a post-GDPR world

Data Privacy and Consent Implications for Retail

With the laws tightening around opt-in consent from consumers impacting on marketable databases for retailers, it’s hard not to be pessimistic about the effect on the retail industry’s bottom line.

Retailers have not only seen their marketable databases dwindle, but they potentially lose valuable insights and data intelligence on their shoppers’ behaviour and preferences, essential to continually improve and optimize their efforts.

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John Lewis Blog

John Lewis extend RichRelevance personalization deployment into their in-store Partner App

John Lewis is one of just a handful of retailers innovating and introducing new technology in-store to improve the customer experience.

In 2017, John Lewis launched their Partner App as a key part of their Digital Strategy for their shops.  The aim of the Partner App was to enable their partners to better serve customers in-store through instant stock checking, ordering items, browsing the entire JL assortment, doing product comparisons and sharing products by email.

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AI-Powered Personalization: Treat Businesses as Individuals

Last week over 900 commerce, digital and marketing executives from America’s leading manufacturers and distributors came together at B2B Online to develop the tools they need to power innovative, forward thinking, omni-channel experiences for their customers.  The event elevated and reinforced the need for B2B companies to act fast and differentiate, as buyers now expect consumerized experiences when making professional purchases.

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Bubbleroom blog

Bubbleroom transform mobile performance with personalization

It is typically thought that shoppers mainly browse and research on their mobile devices, with purchases taking place via other channels. Many retailers therefore accept their mobile conversion rates will be lower than those on desktop websites.

Bubbleroom isn’t any ordinary retailer and back in 2016 they had the vision to target a mobile conversion ratio that rivalled its website.

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online grocery

Top 10 Tips for Grocery Retailers to Sell More Online

Grocery shopping is a regular part of life. It is not just a frequent purchase but a high proportion of household spend. Even though it lags behind the rest of retail, online shopping for groceries is on the rise (12% in the UK, and between 4% and 8% in the US) with over half of consumers in the UK now shopping online with other countries not far behind.

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online grocery

Amazon Buying Whole Foods: How to Compete?

Amazon acquired Whole Foods in July of 2017, beyond the shockwave effect of the news, it left US grocers with little time to strategize how to compete with Amazon in a new way.

With this acquisition grocers are being forced to think outside the scope of traditional grocery aisles. Some wasted no time in taking action; for example, Target launching same day delivery through acquisition of Shipt, Aldi & Lidl opening hundreds of stores in the US , or the weekly PR push from Walmart with topics ranging from acquisitions to technology and workforce investments. The Whole Foods/Amazon news pushed even  Kroger, the country’s largest traditional grocer, to acquire specialty store, Murray’s Cheese and begin thinking about additional acquisitions outside of their regular prevue ala Overstock and Boxed.

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online grocery

The Challenges and Opportunities for Online Grocery Shopping

The ecommerce laggards

Recent RichRelevance research has highlighted grocery lags behind the rest of retail when it comes to online shopping. Just over half of the UK population shop online for groceries (53%) and in the US the opposite is true, with over half (55%) choosing not to buy their groceries online.

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A Recipe for Success: Experience Personalisation

Combine Europe’s leading retailers and brands with the best personalisation experts in the industry, add in a splash of brilliance with the legendary Experience Economy author, and dust with a sprinkling of snow. Bake for 24 hours in a first-class quintessentially English Hotel. The resulting banquet manifested in the RichRelevance Experience Personalisation Summit.

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