Blog

All Campaigns Are Not Created Equal

About 15 years ago, I was working for a little marketing agency creating banners and ads for websites. On average, a client had around 10-12 such banners. The rule of thumb was that if a banner was relevant to about 80% of the audience, we’d build it.

Book People Case Study

With one of the largest direct competitors, Amazon, Book People needed a solution to wow customers through creating innovative and personalized experiences, without presenting the customer with too much choice.

Get Your Shoppers to Log In

In a retail world with more digital touchpoints than you can count, how do you connect the dots?

Redesign site search to boost findability and sales

Shoppers with intent to buy only find what they are looking for half the time. That’s not good enough.

It’s An Omnichannel World

Last week over 300 in-store innovators from over 150 retailers gathered in Seattle for the 2016 Future Stores Conference. Future Stores brings together retail operations, omnichannel, customer experience and IT executives to focus on in-store innovation and how to bridge the digital and physical retail environments.

How Smart Is Your Cart?

You spend a lot of time optimizing your website to streamline the shopper’s path through the retail funnel—making sure they see value at each point along the way. Once you navigate the shopper to the right product, it’s important that you take the necessary steps to seal the deal, and get the shopper across the finish line.

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