Coop.se Awarded Best Use of Data Science Workbench

At the RichRelevance Personalization Summit in late February we celebrated some of our most innovative customers in our personalization awards. One award recognized a customer for the most effective and differentiated algorithm built with the Data Science Workbench.

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RETHINKING PERSONALIZATION FROM SEGMENTATION TO INDIVIDUALIZATION PART 2

It Turns Out the Joke Is on Us

One the of the great cosmic jokes we almost all struggle against as we get older is the belief that the following generation had an easier time of it than ours. While the reality is that each new generation has its own context that really can’t be compared to the one that came before or after, I’m starting to think that the current business climate might just be the exception.

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team at verkkokauppa.com

Verkkokauppa.com Named Leading Innovator in Personalization

At this year’s EMEA Personalization Summit we rewarded RichRelevance customers who are leading the way in personalization through data science, testing and innovation.

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WINTER 2019 RELEASE

MAKING THE LEAP TO HYPER-PERSONALIZATION

One trend continually on the rise is shopper dissatisfaction with what once passed for personalization. More so than ever before, your customers want and even demand that you know them better, understand their individual needs, and inspire them to continue shopping. The time has come to rethink personalization by making the leap to Hyper-Personalization. With Hyper-Personalization, and the new features launched in support, we allow you to take the next evolutionary step and do what the marketing clouds and rest of the personalization industry can’t: deliver real-time personalized and shoppable experiences at the individual level.

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EMEA personalisation summit review

2019 EMEA PERSONALIZATION SUMMIT RECAP

RETHINKING PERSONALIZATION AND DELIVERING ON SIGNATURE MOMENTS

This time last week we were wrapping up our 8th annual RichRelevance Personalization Summit in EMEA. As always, we sought out a unique venue removed from the hustle and bustle of the busy streets of London where we could bring together international brands and retailers for an evening of networking and dinner, followed by a day of thought leadership, personalization success stories, and announcements of innovation on what’s to come for RichRelevance in 2019 and beyond.

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Rethinking Personalization from Segmentation to Individualization

Part 1: Why a Segment-Based Marketing Approach Is So Hard for Business to Quit

If you’ve spent any time around personalization, then you’ve probably encountered the three
great truths about it. The first is that every business needs it. The second is that every
marketing tool is keen to “help” you achieve it. And the third is that rarely, if ever, does it actually involve a real-time personalized experience for the individual shopper on the other
end.

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