grocery personalization

The importance of saving customers time through personalization for Grocery

A recent RichRelevance study into online grocery uncovered 59% of UK consumers and 63% of US consumers choose to shop online because of time saving benefits. Yet, for those of us with experience in shopping online, we know this isn’t always the case.

RichRelevance has uncovered through our experience working with a number of global grocery retailers, that there is a positive correlation between saving a grocery shoppers’ time and the ultimate size of their basket. The faster a shopper can locate the items they want to buy, the more likely the order will not only be completed but that it will be of a higher value.

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AI-Infused Marketing Across the Customer Lifecycle: Barneys NY, HP, Lancome & More

In the first blog post of this series, we discussed how AI promises to finally deliver true personalization – individualized experiences created dynamically and at scale. In this post, we will discuss how marketers can apply AI to every stage of the customer lifecycle – and share stories of brands who have done it successfully.

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Personalized Search: 1+1=3

Commerce search has emerged as a major experience battleground for Holiday 2019 and beyond. As technology and customer expectations evolve, traditional approaches no longer make the grade. Writing in July, Forrester Research counseled digital leaders to re-vamp site search and adopt cutting-edge search technologies – or risk customer relationships.

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Get Started With AI-Infused Marketing

We’ve spent a lot of time this year talking about powering personalization for the new Experience Economy, and the need for companies to rethink their core value in a world where companies compete on the memorable customer experiences they provide, not the products they sell. Now, we can add a new number to the conversation: $800 billion.

Google’s Kiran Mani dropped this stat during her recent Shop.org session on How Machine Learning Can Help You Deliver Better Customer Experiences:

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The B2B Personalization Imperative is Here

Even as transparent pricing and rising B2B buyer expectations compress business margins, leading B2B sellers are leveraging eCommerce to complement traditional channels and drive digital revenue growth. At the same time, most B2B digital experiences struggle to match B2C experiences. Endless catalogs, nuanced contractual requirements, multiple buyers, integrated account managers and complex buying processes increase complexity to both buyers, as well as sellers. B2B leaders are turning to personalization to simplify, guide, and differentiate.

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Opening Our Models to Your Insights for Greater Results

According to a recent IDC report, worldwide spending on AI will exceed $52B US by 2021. Now that AI-driven personalization is mainstream, and its value is understood by any business leader with a pulse, companies are spending an increasing portion of those billions to ramp up their data science departments and leverage any advantage their customer and business inputs can provide them.

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