PERSONALIZATION DRIVEN BY DEEP BEHAVIORAL CONSIDERATIONS
Ensure experiential continuity with personalization that adapts to the shopper and their context
Department store retailers are tasked to identify and react to individual shopping trends and preferences in order to effectively deliver relevant and personal experiences across their vast array of categories, products, and brands.
With data-driven personalization strategies that consider behavioral trends, preferences, and brand affinities, the RichRelevance Cloud™ enables Department Stores retailers to optimize the shopping experience at every touchpoint.
Predictive personalization powered by omnichannel shopper data delivers the most relevant experience within any department store category. The ability to learn user preferences across multiple categories, creates data rich personalization that provides powerful guidance across the shopper journey.
RELEVANCE IN ACTION
Marks and Spencer Case Study
Marks & Spencer sought to complement their Magic & Sparkle Christmas advertising campaign with an enhanced gift finder tool that optimized product discovery through personalization.
RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store.