CHALLENGES

Department store retailers are tasked to identify and react to individual shopping trends and preferences in order to effectively deliver relevant and personal experiences across their vast array of categories, products, and brands.

SOLUTION

With data-driven personalization strategies that consider behavioral trends, preferences, and brand affinities, the RichRelevance Cloud™ enables Department Stores retailers to optimize the shopping experience at every touchpoint.

OUTCOME

Predictive personalization powered by omnichannel shopper data delivers the most relevant experience within any department store category. The ability to learn user preferences across multiple categories, creates data rich personalization that provides powerful guidance across the shopper journey.

RELEVANCE IN ACTION

Marks and Spencer Case Study

Marks & Spencer sought to complement their Magic & Sparkle Christmas advertising campaign with an enhanced gift finder tool that optimized product discovery through personalization.

 

READ NOW
See how customers are utilizing RichRelevance to create unique and personalized experiences