CHALLENGES

B2B companies have pressure from increased price transparency, catalog complexities, direct sales channels, and buyers with consumerized expectations.  This coupled with aligning sales efforts across account managers, online commerce, service and support; B2B sellers must adopt guided selling to maximize revenue.

SOLUTION

Solve for the complexities of B2B selling with personalization that understands implicit as well as explicit preferences, real-time activity, intelligent rules and leverages product compatibility to deliver product guidance and relevant content; seamlessly across sales channels.

OUTCOME

B2B companies can respond to preferences 
in-session with personalized compatible recommendations, search results, content and offers that maximize lifetime revenue and engagement. Buyers receive individualized solutions, and a cohesive and consistent experience across channels.

RELEVANCE IN ACTION

MonotaRO Case Study

MonotaRO had a proven internal recommendations system but partnered with RichRelevance because our extensive open platform allows them to scale more quickly and utilize their data sources across a number of personalization innovation initiatives.

 

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Additional Resources

Total Economic Impact Report
REPORT

This report highlights the qualitative and quantitative benefits of implementing omnichannel personalization using the Relevance Cloud™.

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LARGE INDUSTRIAL DISTRIBUTOR
CASE STUDY

This case study highlights how Engage™ was used to optimize customer engagement— without having to invest intensive manual resources.

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See how customers are utilizing RichRelevance to create unique and personalized experiences