EngageTM maps individual customer behavior against advanced targeting and audience segmentation tools to display the right piece of content to the customer.

UNIQUE TO RICHRELEVANCE

DYNAMIC SEGMENTS

Map real-time, individual customer behavior against advanced targeting and segmentation tools.

SCIENTIFIC DECISIONING

Optimize data-driven content personalization with machine learning and eliminate tedious manual A/B tests.

CONTENT TAG MANAGEMENT

Boost productivity by applying tags to content from similar cohorts to efficiently build campaigns.

EMBEDDED RECOMMENDATIONS

Embed product recommendations within content to increase click-thru.

SEGMENT EXPORT

Segments built for targeting content are easily exported to your ESP for trigger emails.

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DASHBOARD INSIGHTS

Measure and optimize campaigns based on the KPIs that matter most within a single dashboard.

Increase Customer Engagement

Engage™ equips marketers with the tools needed to personalize campaigns to deliver relevant content with maximum precision and minimal effort. Personalized content reduces bounce rates, drives more relevance to your customer and increases brand awareness.

RELEVANCE IN ACTION

HD Supply Case Study

HD Supply uses Engage™ to optimize customer interaction with promotional banners that expose the most relevant products to the appropriate customer segments— eliminating cumbersome manual processes.

 

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Additional Resources

The Book People Inspire Purchases
CASE STUDY

With RichRelevance’s personalization solutions, The Book People have curated individualized browsing environments that decreases time to discovery and increases conversion.

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Clarisonic Maximizes Revenue
CASE STUDY

Clarisonic maximizes their click thru rate and revenue per session by optimizing and personalizing home page content tiles for different customer segments.

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Bridging the Content and Commerce Gap
WHITE PAPER

Personalization platforms complement CMSs to transform generic content delivery into highly relevant interactions based on individual behavior, history and preferences.

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Find out why the largest brands rely on RichRelevance for their Omnichannel Personalization