The Open eXperience Cloud (OXC) gives retailers and brands the power to deliver mass-personalized experiences via digital touchpoints.

OXC recognizes the need for retailers and brands to engage with customers through relevant digital content and provide them with truly memorable digital experiences. The strategic alliance combines Amplience’s dynamic content delivery with RichRelevance’s content personalization capabilities to deliver a best of breed solution that bridges the gap between marketing and commerce clouds.

Integrating with existing commerce solutions, OXC provides digital businesses with the ability to deliver individualized and personal experiences at scale, providing relevant content in a responsive and contextual setting. Ultimately OXC enables retailers and brands to scale and deploy their content marketing quickly and effectively to all digital touchpoints. The result is a dynamic combination of images, banners, hero content and more, tailored to the individuals’ device as well as adjusted by their propensity to engage with the brand by monitoring user behavior and interaction data, all in real time.

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The Open eXperience Cloud is a strategic alliance between two global leaders in their fields, Amplience and RichRelevance.

Amplience is the global leader in cloud delivered Rich Media, Content Management and Asset Management Software-as-a-Service. More than 200 of the world’s leading brands benefit from the Amplience specialized digital shopping solutions. Find out more at www.amplience.com

RichRelevance, the global leader in Experience Personalization, driving digital grown and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. Find out more at www.richrelevance.com