MEET THE RICHRELEVANCE EXECUTIVE TEAM

SARATH JARUGULA

PRESIDENT AND CHIEF PRODUCT OFFICER
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Sarath brings over 20 years of experience in enterprise search, data science, machine learning and big data analytics. As President, Sarath is responsible for Products and Technology and Customer Success. In previous roles, he has held leadership positions driving innovation in AI development, Search, and Big Data at pioneering data companies including Sysomos, LucidWorks, InQuira (acquired by Oracle) and Knova. He began his career at Microsoft. As CPO, Sarath oversees both product management and engineering, with responsibility for delivering market-leading innovation in personalization to RichRelevance’s world-class clients.

MICHAEL NI

PRESIDENT AND CHIEF MARKETING OFFICER
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Mike brings over 25 years of experience building businesses and leading marketing and strategy for some of the world’s most successful enterprise technology companies spanning software, consumer packaged goods, digital media, and eCommerce industries. As President, Mike is responsible for strategy, marketing, and sales to drive global revenue growth. Prior to RichRelevance, Mike served as CMO / SVP of Marketing and Products of Avangate, a digital commerce platform provider, which under his leadership tripled its customer base to over 3000 customers and was named one of the top 3 global Digital Goods Affiliate Networks globally. Previous roles include executive positions at PeopleSoft, OnePage (acquired by Sybase), Amdocs, and Oracle.

ZACH KOEKEMOER

CHIEF FINANCIAL OFFICER
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Zach brings over 25 years of experience driving financial and operational performance at high-growth technology companies to RichRelevance. He has held executive positions at technology innovators including iPlay, Industrial Origami, WageWorks, @Road and others. As Chief Financial Officer, Zach oversees and leads all aspects of the company’s financial operations as RichRelevance continues to rapidly expand across all lines of business.

DEREK STRONG

CHIEF CUSTOMER OFFICER
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Derek brings over 20 years of experience building global customer success organizations working closely with leading global enterprises across retail, CPG, financial services, and travel and hospitality. As CCO, Derek leads the customer success, professional services, training and support functions with responsibility helping RichRelevance’s grow their digital revenues with Personalization. For the last 5 years, Derek has helped marketers go beyond limitations of traditional marketing approaches to deliver on optimized digital experiences across mobile and web. Prior to RichRelevance, Derek served as VP of Customer Success at Swrve, and General Manager and VP Customer Success at Otherlevels, both marketing automation providers driven by AI. Derek has also held customer success leadership roles at Kaazing, iTradeNetwork, and Instill Corporation.

JIM CRUMBACHER

GENERAL COUNSEL
DATA PROTECTION OFFICER
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Having worked for over 15 years with Silicon Valley technology companies, Jim has substantial experience in representing legal and business operations interests within the tech sector. Jim Crumbacher serves as the Senior Vice President of Legal and Business Operations for RichRelevance. Jim has global responsibility for the company’s legal and contract functions as well as for managing sales operations.

 

KEVIN DUFFEY

VP OF IT OPERATIONS
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As Vice President of IT Operations, Kevin brings more than 30 years of engineering, operations and management experience from both the public and private sector to RichRelevance. He is responsible for meeting RichRelevance’s customer needs by aligning business requirements with IT operations, and managing complex budgets and vendors. Under Kevin’s leadership, the IT team maintains 100% uptime and performance of fourteen global datacenters that deliver more than 1 billion recommendations each day on more than 500 retail websites. These results are due in part to continuous IT innovation using the latest technology, including multi-tenant Hadoop leveraging Hive, Parquet, Spark, Hbase and Cassandra.

ROBB MILLER

SVP OF AMERICAS SALES
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In his role as SVP of Sales, Robb brings 20 years of experience in enterprise software sales, marketing and management, specializing in B2B and B2B2C marketing technologies. Robb has built global teams of account executives, regional sales managers, sales operations and business development staff. Prior to Rich Relevance, Robb led sales efforts at Swrve, where he launched the Media & Entertainment vertical; Stackla, where he tripled revenues in 18 months; and Livefyre, which was successfully acquired by Adobe. Robb has also held management roles at Virage (now part of HP), The FeedRoom, KickApps, and Kyte, all of which broke new ground in online video, social media and mobile content distribution.

HENRIK NAMBORD

VP OF EMEA SALES
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As Vice President, EMEA Sales at RichRelevance, Henrik is helping the company meet the region’s rising demand for data-driven personalization and omnichannel retail.
Henrik leads a team of personalization sales experts who help leading brands and retailers in Europe achieve their customer experience goals through personalization.

RICARDO FUCHS

SVP OF APAC
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Ricardo Fuchs is RichRelevance’s SVP of Retail Sales and Operations in APAC. He brings three decades of experience as a senior software and services industry executive, building and managing operations in Japan, China, India, ASEAN, Australia/New Zealand, Europe and Latin America.

Meet Our Board of Directors

WILLIAM PEARCE

EXECUTIVE CHAIRMAN
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Bill has over 20 years’ experience in extensive general management, marketing, innovation and strategy experience across a variety of geographies, categories (Health, Food & Bev, QSR, Pet), and channels (food/drug/mass/club/dollar, restaurant). Additionally Bill is on the Marketing Faculty of the University of California Haas School of Business where he teaches 2nd year MBA students Brand Management and Design and Marketing of New Products. His past accomplishments include working as Del Monte’s CMO, Taco Bell’s CMO, VP of Marketing for Campbell Soup and Marketing Director with Procter & Gamble responsible for the Snacks Division of the North America.

Bill currently serves on the board of directors for Ooma, Inc.

He holds a MBA from Cornell University, and a BA in Economics from Syracuse University.

SARATH JARUGULA

PRESIDENT AND CHIEF PRODUCT OFFICER
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Sarath brings over 20 years of experience in enterprise search, data science, machine learning and big data analytics. As President, Sarath is responsible for Products and Technology and Customer Success. In previous roles, he has held leadership positions driving innovation in AI development, Search, and Big Data at pioneering data companies including Sysomos, LucidWorks, InQuira (acquired by Oracle) and Knova. He began his career at Microsoft. As CPO, Sarath oversees both product management and engineering, with responsibility for delivering market-leading innovation in personalization to RichRelevance’s world-class clients.

MICHAEL NI

PRESIDENT AND CHIEF MARKETING OFFICER
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Mike brings over 25 years of experience building businesses and leading marketing and strategy for some of the world’s most successful enterprise technology companies spanning software, consumer packaged goods, digital media, and eCommerce industries. As President, Mike is responsible for strategy, marketing, and sales to drive global revenue growth. Prior to RichRelevance, Mike served as CMO / SVP of Marketing and Products of Avangate, a digital commerce platform provider, which under his leadership tripled its customer base to over 3000 customers and was named one of the top 3 global Digital Goods Affiliate Networks globally. Previous roles include executive positions at PeopleSoft, OnePage (acquired by Sybase), Amdocs, and Oracle.

DAVID STROHM

PARTNER AT GREYLOCK PARTNERS

 

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Dave is a 33-year veteran at Greylock Partners and Director at EMC Corporation, Imperva and VMware. Dave’s primary areas of focus have been in enterprise technology (infrastructure and especially software); electronic design; and e-commerce. He has been an early/founding investor in more than 30 companies. Among these, more than a dozen which have become publicly-traded, including Mentor Graphics, Ascend Communications, Legato, Forte Software, Doubleclick, Internet Security Systems, and SuccessFactors. A number of other early investments have achieved successful mergers, including ccMail (Lotus/IBM); Kiva Software (Netscape/Sun); Octane Software (ePiphany); Decru (Network Appliance); and Wily (Computer Associates).

Today Dave is actively involved with seven private companies: AtHoc, BountyJobs, Matrixx Software, OpenDNS, Progreso Financiero, Rich Relevance, and Tabula. He has also been a Board member at EMC (NYSE:EMC) since 2003, and Lead Director since 2006, at VMware (NYSE:VMW) since 2007, and at Imperva (NYSE: IMPV) since 2011.

NED HOOPER

FOUNDING PARTNER, CENTERVIEW CAPITAL TECHNOLOGY
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Ned Hooper is a Founding Partner of Centerview Capital Technology and currently serves as its Managing Partner. He invests in companies that can drive productivity and competitiveness for their Enterprise and Service Provider customers. Ned currently serves on the Boards of Quantenna, Host Analytics, and as a Board Observer for Acquia. He is also a member of the Board of Trustees for the Darden Graduate School of Business at the University of Virginia.

Ned brings over 20 years of operational and investment experience, leading growth technology businesses from the C-Suite and managing venture and growth capital investments. He has successfully driven business expansion across a broad range of technology sectors including networking, collaboration, enterprise software, and service provider platforms.

DAVID SELINGER

FOUNDER
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David Selinger founded RichRelevance in 2006 to give retailers the most advanced personalization platform for transforming customer data into extraordinary consumer experiences. David led the company through four acquisitions and introduced multiple product lines to create new business value from data through personalization. Both RichRelevance and David (known as Selly to his friends and colleagues) are known for their innovation in this space—delighting consumers, generating revenue and profit for retailers.

An early pioneer in data analytics and personalization, David previously led the research and development arm of Amazon’s Data Mining and Personalization team. In that role, David developed and deployed three new recommender systems that increased Amazon’s annual profit by over $50 million (25% of US profit, 2003), setting the industry standard for recommendation services.

Recognized as a “40-under-40” innovator in the San Francisco region and amongst direct marketers, David holds a broad collection of patents in customer segmentation, analytics and data mining, including over a dozen pioneered at RichRelevance. He received his BS in Computer Science from Stanford University, and is active in social change, serving on the board of directors of Potential Energy, and as an advisor to the Family Giving Tree, Fostering Change for Children and Solace International.

CARL THEOBALD

BOARD ADVISOR
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Carl brings over 25 years of experience driving rapid growth for enterprise and cloud businesses through innovation, product vision and execution. As Board Advisor, Carl will bring strategic insight and operational excellence in support of consolidating its global business with its partner, Manthan Systems, combining the leader in Experience Personalization, RichRelevance, with the leader in Customer Data Platforms and Retail Analytics. Previously, Carl served as CEO of FollowAnalytics, an enterprise mobile marketing platform serving the retail, automotive and financial services sectors. Prior to FollowAnalytics, he served as CEO of digital commerce platform Avangate, growing Avangate 6x in just four years.

Find out why the largest brands rely on RichRelevance for their Omnichannel Personalization