COOKIE TABLE

Cookies That may Be Used by Retailers

Category (Administrative, Behavior, MVT)Cookie Description Persistence*PurposeNameComments
AdministrativeBrowser AcceptanceSessionDoes the browser accept session cookies?m
AdministrativeBrowser Acceptance1 yearDoes the browser accept persistent cookies?n
BehaviorCampaign view frequency1 yearThird party pixel frequencytppf
AdministrativeSession30 minVisitor has been inactive for 30 minutes and no longer considered to be in session (used when calculating how great an impact recent behavior should have on content shown)s
AdministrativeRegion ID1 yearRegion the visitor is in (regions are defined by the site)ricNot dropped on a visitor unless the site has regional product pricing and availability
AdministrationRichReach Opt Out10 yearsCurrent browser has opted out of seeing “RichReach” (retargeting placements)prooc
AdministrationCookie Opt Out10 yearsCurrent browser has opted out of behavior, MVT, and other administrative cookiescoo
AdministrationUser GUID1 yearTracks a visitor across sessionsuc Renewable
BehaviorRecent SearchSessionRecent search terms entered through this browser on the merchant partner’s sitesthc
BehaviorDo not use1 dayPurchased products that should not be used for recommendationsmrduNot dropped on a visitor unless they take specific actions within MyRecs
BehaviorRichPromo Engagement1 yearViews and clicks on RichPromo campaign placements that have been set to not show after the current browser has clicked or viewed them X timesrp2erNot dropped on a visitor unless the site is using RichPromo and its engagement rules
BehaviorAd View Frequency1 yearNumber of times a visitor has seen a RichAdavfNot dropped on a visitor unless the site is using RichAds
BehaviorAdded to Registry1 yearProducts have been added to a registry (baby or wedding)atrhcNot dropped on a visitor unless the site is using Registry
BehaviorCategory Views1 yearCategory pages a browser has recently viewedCv
BehaviorAdded to Cart1 yearItems that have been recently added to cartca, pendprch
BehaviorSearch Terms1 yearTerms browser has searchedpsthc, uhs
BehaviorItems Purchased1 yearItems that have been recently purchasedp
BehaviorItems Viewed1 yearItems that have been recently viewedpv
MVTTreatment1 yearCurrent browser is in the “a” or “b” side of an a/b testutidcNot dropped on a visitor unless the site is running an A/B test
MVTMultivariate Test Treatment1 yearUsed to determine which treatment (a vs. b vs. n) of a multivariate test the current browser is inmvtidNot dropped on a visitor unless the site is running an multivariate test

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