Leading fashion brand, GANT has seen online sales improve by 15% since putting their trust in personalization.
As our attention spans shrink by the minute, retailers are experimenting with different practices to reach a highly distracted customer. Retailers are not only battling each other but they are also competing with the myriad of distractions that surround our everyday lives. As retailers look for effective ways to reach their customers they must ensure that they provide personalized and appealing content to attract their customers. Personalized content not only reduces bounce rates, but also drives more relevance to customers and increases brand awareness. With this in mind, RichRelevance and Amplience launched our joint solution, Open eXperience Cloud (OXC).
Many personalization companies like to demonstrate the value of personalization via attributable sales increases. Unfortunately, not all attributable sales are created equal. Here are 3 reasons why:
- Overlap – the portion of items that are included in attributable sales that would have been purchased regardless of personalization and/or recommendations (in the absence of personalization)
- Cannibalization – the reduction of an order value due to recommendations of a less expensive item
- Shopper Distraction – possible distraction that might occur when shoppers become distracted by recommendations which takes them higher in the funnel and does not result in conversion within the same session.
It is typically thought that shoppers mainly browse and research on their mobile devices, with purchases taking place via other channels. Many retailers therefore accept their mobile conversion rates will be lower than those on desktop websites.
Bubbleroom isn’t any ordinary retailer and back in 2016 they had the vision to target a mobile conversion ratio that rivalled its website.
Richrelevance’s 2018 EMEA Customer Summit Attracted The “Who’s Who” Of Experience Personalisation Professionals To Share Best Practices For Driving Digital Growth
Reading, UK – March 14, 2018 — RichRelevance®, the global leader in Experience Personalisation hosted its annual two day Personalisation Summit last week. The conference brought together over 100 of Europe’s leading retailers & brands and showcased those innovating in Experience Personalisation.
RichRelevance focused this year’s event theme on how retailers can compete and win in today’s experience economy.
Combine Europe’s leading retailers and brands with the best personalisation experts in the industry, add in a splash of brilliance with the legendary Experience Economy author, and dust with a sprinkling of snow. Bake for 24 hours in a first-class quintessentially English Hotel. The resulting banquet manifested in the RichRelevance Experience Personalisation Summit.