Omnichannel

Are You Accurately Measuring Your Site Search Performance?

Take a moment and think about how you interact with your mobile device, how do you research or make purchases on your mobile phone? You’ll quickly realize that your path to purchase most often begins with a keyword search, which often is vastly  different than how you navigate a dot-com site or your local brick and mortar retailer.

A Multichannel Identity Crisis: How to Solve Your User Matching Problems

Did you know that almost half (48%) of page views are anonymous? I suppose this wouldn’t be so concerning if it didn’t result in 13% anonymous purchases.

It’s An Omnichannel World

Last week over 300 in-store innovators from over 150 retailers gathered in Seattle for the 2016 Future Stores Conference. Future Stores brings together retail operations, omnichannel, customer experience and IT executives to focus on in-store innovation and how to bridge the digital and physical retail environments.

The Debate Continues: To Introduce or Not to Introduce In-Store Technologies?

Last week over 200 in-store innovators from 120 enterprise retailers, gathered at Future Stores in the Victoria Park Plaza in London. The event is a ‘one-stop-shop’ for retailers seeking practical solutions to accelerate their in-store transformation projects from concept to reality.

Omnichannel Personalization Means Mobile First, and This Time We Mean It!

Can a better user experience disrupt an industry? I don’t mean digital-only experiences like Angry Birds or FarmVille, but industries with physical assets and high marginal costs like taxis and 200,000 square foot stores.

Beacons, Not Useless After All

The usage of proximity-based beacons seems to have floundered since they were introduced in 2013. After reading this very interesting article about the Regent Street App, it is obvious why.

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