The Drapers Digital Festival in London represents the largest gathering of ecommerce and digital fashion professionals. This year the entire event focused on the importance of building relevant and inspiring personalised experiences across in-store and online sales channels.
RichRelevance research unveils consumer attitudes towards in-store technology are markedly similar across America, Britain and Europe, except when it comes to facial recognition.
Although we may not be flying around in rocket ships quite yet, retail today is about as futuristic as anyone could have imagined. It’s hard to envision a world without the 24/7 on-demand access to the endless aisles of ecommerce retail.
For a few years now Europe has adopted the Black Friday shopping tradition, with many retailers launching massive sales on what is now the official start to Christmas shopping across the world.
There was a lot of talk this year about Black Friday being “less black” and less of a bellwether for holiday shopping. In addition to REI’s #OptOut campaign, an increasing number of retailers held sales earlier, and have turned Cyber Monday into “Cyber Week” by stretching their sales out longer. So how did it all pan out behind the scenes?