Big Data

There is more than change sitting in your cash register…

…and it is your customer data.

Nine out of ten purchases still take place in the store. That means that with each swipe of the credit card, customers send a strong signal of preference by means purchase. But today this signal is lost into one of these: DMP, CRM, or another three-letter acronym for your data sinks.

Turning Big Data into Smart Data: My Predictions for 2014 in Retail

The Big Data revolution at Google, Facebook, Amazon and Apple has transformed the consumer journey across channels, and even helped turn a presidential election. This transition simultaneously poses tremendous challenge and opportunity to retailers.

Big Data: Principles and Examples Vol. 4

In this volume, we conclude with Privacy and Security.

DM News – Acxiom’s Inaccurate Data and Why It’s So Useful

The oldest and largest marketing data aggregator, Acxiom, recently opened up its database to let individuals see and edit the data that the company has collected about them. Data scientists and marketers have been viewing the data and, often, chuckling at its inaccuracy.

Big Data: Principles and Examples Vol. 3

In this volume, we discuss Data Mining and The Birthday Paradox.

Big Data: Principles and Examples Vol. 2

In this volume, we discuss Product Recommendations.

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