Personalization is what empowers retailers to create a 1-1 relationship with customers online. By tracking engagement and other KPIs, you can quickly take stock of how are you doing with those relationships.
Malcolm Gladwell recently popularized the term ‘outlier’ when referring to successful individuals. In data terms, however, outliers are data points that are far removed from other data points, or flukes.
As a data-driven company that derives relevant shopping insights from the billions of shopping sessions we touch each year, we wanted to assemble a series of interesting take-aways that showcase notable trends of the all-important holiday shopping season.
The oldest and largest marketing data aggregator, Acxiom, recently opened up its database to let individuals see and edit the data that the company has collected about them. Data scientists and marketers have been viewing the data and, often, chuckling at its inaccuracy.