How to Win the Hearts and Minds of Online Grocery Shoppers

The grocery sector presents some unique challenges for digital marketers impacting their ability to build profitable and sustainable online growth. From complex and expensive logistics, to an exploding ecosystem of ‘direct to customer’ competitors, already thin margins are being squeezed even further. However, with a wealth of customer data and insights, there is an enormous opportunity for grocery retailers to utilize technology and AI to strengthen the level of service they offer to their customers.

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Personalizing for The Biggest Holiday Season Yet

With the holiday season fast approaching, are you prepared for the biggest holiday season in more than a decade?

eMarketer predicts that the 2018 holiday season will be even bigger than the last given that according to some measures, consumer confidence in the US is at its highest level since 2000. With more money to spend due to rising wages, tax reform, and low unemployment, you should be doubling down on your efforts to deliver on the customer demands of seamless, shopping experiences.

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GANT Grows Online Sales by 15% with Personalization

Leading fashion brand, GANT has seen online sales improve by 15% since putting their trust in personalization.

GANT wanted to move away from a manual, time-consuming recommendations platform to improve their overall site experience as well as enhance their navigation.

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B2B Personalization: Is Now The Time to Start?

Matching what we are hearing from the market,  B2B executives from across multiple B2B verticals see digital as a primary driver of their growth strategy and expect the majority of their products to be sold online in the next five years, according to a study of business leaders in the United States and Europe. Digital commerce will become the dominant channel in that time period, moving beyond “secondary” status, according to a new report titled Why Digital Will Become the Primary Channel for B2B Engagement.

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5 Criteria That Matter Most When Upgrading Site Search

As Forrester just noted, digital experience teams are investing in site search – and re-vamping this critical feature can bring major benefits (see our July 26 blog post).  As part of their upgrade efforts, digital leaders are marrying personalization and search in order to present shoppers with an individualized experience. The rewards are significant: online marketplace Swap.com saw an initial ‘out of the box’ conversion increase of 7.3% from personalized search – the biggest conversion increase Swap.com has ever seen as the result of introducing a new tech capability.

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Is B2B Ready to Be Amazon’ed?

They’re Coming for You Next: Amazon Hits $10 Billion in B2B Sales

In another amazing growth story from the giant in the Northwest, Amazon has gone from $1 billion to $10 billion in online B2B sales in less than 3 years.  If Amazon didn’t get onto the radar of B2B players with their announcement of Amazon Prime for Business, then they should have gotten their attention with their latest announcement: Amazon Business tops $10 billion annual revenue run rate.

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