You can’t have a meeting these days without someone throwing out the platitude “data is key”, but all too often, we find that even with the vast amounts of data being collected, business leverage of this valuable data is a problem
You can’t have a meeting these days without someone throwing out the platitude “data is key”, but all too often, we find that even with the vast amounts of data being collected, business leverage of this valuable data is a problem
Personalization, at its core, is the idea that as a consumer, you are served exactly what you want, when you want it. AI is being deployed by retailers and brands who understand that this is a “big data” problem and when product catalogs become larger, machines start to perform as good as, if not better than, human merchandisers.
But does this quest for delivering “exactly” hurt consumer choice?
Holiday season is fast creeping up upon us and retailers are gearing up for it with new catalogs, seasonal promotions, refreshed website, new content and more. But how do you prevent the dreaded “abandoned cart” which threatens to destroy all of our hard work, causing prospects and customers to leave mid-way through the purchase? Studies place cart abandonment as high as 80%! Reducing it by even a few percentage points can mean massive recovered revenue.
RichRelevance Dynamic eXperiences with Engage has you covered. Read on for more.
Listen to Soon Yu, the keynote speaker at the Richrelevance Personalization Summit, speak about how creation of iconic brands is the only way to compete and win in today’s retail market.
A McKinsey survey of senior marketing leaders found that only 15 percent of CMOs believe their company is on the right track with personalization. In this recent article, they summarize 3 trends in the future of personalization:
This week in the UK, Amazon’s devoted team of observers will note its continuing dominance over everything from groceries to yoga mats; and, as it ties Morrisons into extending its same day delivery partnership.
The grocery giant is now wholly reliant on Amazon if it is to continue to compete on the delivery front. Morrisons will become a retailer on Amazon’s Prime Now website and app and continues as a wholesaler to Amazon’s other UK grocery customers as per the “Morrisons at Amazon” agreement three years ago.
The message is clear: Trying to beat Amazon at its own game is futile. Brands need to play differently to survive now that it has captured the minds and wallets, if not the hearts, of such a significant chunk of the market.
San Francisco & London 9th July 2019 – RichRelevance, the global leader in experience personalization and the first to deliver on hyper-personalization, has been named a ‘Leader’ in this year’s Gartner Magic Quadrant for Personalization Engines[1].
San Francisco & London 9th July 2019 – RichRelevance, the global leader in experience personalization and the first to deliver on hyper-personalization, has been named a ‘Leader’ in this year’s Gartner Magic Quadrant for Personalization Engines[1].
Find out why the largest brands rely on RichRelevance for their Omnichannel Personalization.
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