We are very fortunate that despite all of the turmoil in the greater market, richrelevance gets to celebrate 2008 as the best year ever.
Lots of people are blogging about what to do in this sluggish economy to keep ecommerce sales up. Frequently, advice comes packaged in seemingly simple lists—17 search friendly tips, 4 quick fixes, 10 ways to boost sales.
“As retailers head into what looks to be one of the most challenging holiday seasons on record, many have high hopes that top sellers will drive sales. But promoting “mega trends” like the Tickle Me Elmo or iPod of past holiday seasons won’t necessarily be the best way to drive sales this year, as many cash-strapped consumers forgo big-ticket items for smaller, less expensive gifts. Instead, retailers should take advantage of the technology tools available to them to hone in on the “micro trends” of the season.”
At RichRelevance, we have been planning for the holiday shopping load since early summer. This was our first Black Friday and Cyber Monday, and since we provide recommendations for some big merchants, we knew this was going to be a critical test of our product architecture, infrastructure, and execution.
An infinite amount of hypothesizing and contemplating can be applied to the question: “What to do given the market is going to crap?” The number of hypotheses as to what exactly will happen and how this will affect our businesses is equally untenable.