Consumers consider fingerprint scanning and smart mirrors are ‘cool’ in-store technologies, which improve the shopping experience but facial recognition software is deemed ‘creepy’ and invasive.
Consumers consider fingerprint scanning and smart mirrors are ‘cool’ in-store technologies, which improve the shopping experience but facial recognition software is deemed ‘creepy’ and invasive.
5th July 2016 – RichRelevance, the global leader in omnichannel personalisation, today releases its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience.
RichRelevance second annual ‘Creepy or Cool’ study reveals consumer attitudes towards digital enhancements to the in-store shopping experience.
Chain Store Age explore the results from the RichRelevance ‘Creepy / Cool’ survey highlighting smart mirrors as a ‘cool’ in-store technology, but facial recognition software as another story entirely.
Omnichannel personalisation specialist RichRelevance has released its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience. In this article, Retail Focus explores the findings.
Last week over 300 in-store innovators from over 150 retailers gathered in Seattle for the 2016 Future Stores Conference. Future Stores brings together retail operations, omnichannel, customer experience and IT executives to focus on in-store innovation and how to bridge the digital and physical retail environments. (more…)
Getting a coupon on your phone while browsing in a store is one thing. Having a salesperson stroll up and address you by name is quite another, Consumer Affairs reviews a new study by RichRelevance.
As Media Post explains targeted messages in physical stores based on beacons and online data are becoming more prevalent and accurate. Consumers are a little creeped out at the prospect of retailers using technologies like facial recognition to identify them, but they don’t mind if retailers link a search on their phone to a coupon or discount.
Find out why the largest brands rely on RichRelevance for their Omnichannel Personalization.
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