Delivering Personalized Emails embedded with 1-1 Recommendations and Content is more important than ever in today’s market. Shoppers are inundated with an overwhelming amount of communication from brands, retailers and service providers and are challenged to sort through the masses of emails to click and open the communications and promotions they care about. Which is exactly why, sending basic “Let us know how you liked XYZ” and “Because you bought X, you might like Y” emails don’t cut through the clutter anymore. This type of standard email marketing loses the stickiness and CTR that encourages the shopper to return to the site. Retailers must approach emails with a true 1-1 personalization approach and deliver email content, subject lines, and imagery that is tailored to each individual shopper.