Blog

Are You Accurately Measuring Your Site Search Performance?

Take a moment and think about how you interact with your mobile device, how do you research or make purchases on your mobile phone? You’ll quickly realize that your path to purchase most often begins with a keyword search, which often is vastly  different than how you navigate a dot-com site or your local brick and mortar retailer.

A Multichannel Identity Crisis: How to Solve Your User Matching Problems

Did you know that almost half (48%) of page views are anonymous? I suppose this wouldn’t be so concerning if it didn’t result in 13% anonymous purchases.

All Campaigns Are Not Created Equal

About 15 years ago, I was working for a little marketing agency creating banners and ads for websites. On average, a client had around 10-12 such banners. The rule of thumb was that if a banner was relevant to about 80% of the audience, we’d build it.

Book People Case Study

With one of the largest direct competitors, Amazon, Book People needed a solution to wow customers through creating innovative and personalized experiences, without presenting the customer with too much choice.

Get Your Shoppers to Log In

In a retail world with more digital touchpoints than you can count, how do you connect the dots?

Redesign site search to boost findability and sales

Shoppers with intent to buy only find what they are looking for half the time. That’s not good enough.

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