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Interaction Optimization vs. AI: A Three-part Series

Part 1 of 3

Why Experimentation Is the Past and the Future of Marketing

I’m always amused by the hype that surrounds the introduction of any new technology. Regardless of what it is or does, inevitably, someone will claim that it will invalidate everything that came before it. Or even better yet, that it will eliminate the need for human intervention altogether.

Personalization data in a post-GDPR world

Data Privacy and Consent Implications for Retail

With the laws tightening around opt-in consent from consumers impacting on marketable databases for retailers, it’s hard not to be pessimistic about the effect on the retail industry’s bottom line.

Retailers have not only seen their marketable databases dwindle, but they potentially lose valuable insights and data intelligence on their shoppers’ behaviour and preferences, essential to continually improve and optimize their efforts.

John Lewis extend RichRelevance personalization deployment into their in-store Partner App

John Lewis

John Lewis is one of just a handful of retailers innovating and introducing new technology in-store to improve the customer experience.

In 2017, John Lewis launched their Partner App as a key part of their Digital Strategy for their shops.  The aim of the Partner App was to enable their partners to better serve customers in-store through instant stock checking, ordering items, browsing the entire JL assortment, doing product comparisons and sharing products by email.

AI-Powered Personalization: Treat Businesses as Individuals

Last week over 900 commerce, digital and marketing executives from America’s leading manufacturers and distributors came together at B2B Online to develop the tools they need to power innovative, forward thinking, omni-channel experiences for their customers.  The event elevated and reinforced the need for B2B companies to act fast and differentiate, as buyers now expect consumerized experiences when making professional purchases.

Bubbleroom transform mobile performance with personalization

It is typically thought that shoppers mainly browse and research on their mobile devices, with purchases taking place via other channels. Many retailers therefore accept their mobile conversion rates will be lower than those on desktop websites.

Bubbleroom isn’t any ordinary retailer and back in 2016 they had the vision to target a mobile conversion ratio that rivalled its website.

Top 10 Tips for Grocery Retailers to Sell More Online

Grocery shopping is a regular part of life. It is not just a frequent purchase but a high proportion of household spend. Even though it lags behind the rest of retail, online shopping for groceries is on the rise (12% in the UK, and between 4% and 8% in the US) with over half of consumers in the UK now shopping online with other countries not far behind.

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