Given the personal nature of food and consumer goods preferences, the grocery sector is perfectly poised to introduce highly personalized experiences that stimulate better and more intelligent upsell, conversion and loyalty. Yet, digital grocery shopping presents many unique challenges for grocers that make it far more complex for grocers to transform the digital experience, than for their retail cousins. As a result of the nuanced challenges, digital grocers will never operate as ‘simply’ as most other ecommerce areas.
A basic example of this are the special considerations required for delivering groceries like hygienic and temperature safeguards that ensure food preservation, which is a non-issue for most other verticals.
Grocery shopping is a regular part of life. It is not just a frequent purchase but a high proportion of household spend. Even though it lags behind the rest of retail, online shopping for groceries is on the rise (12% in the UK, and between 4% and 8% in the US) with over half of consumers in the UK now shopping online with other countries not far behind.
The ecommerce laggards
Recent RichRelevance research has highlighted grocery lags behind the rest of retail when it comes to online shopping. Just over half of the UK population shop online for groceries (53%) and in the US the opposite is true, with over half (55%) choosing not to buy their groceries online.
Although 53% of people in the UK are doing some or all their grocery shopping online, there’s a massive gap between what consumers want, and what retailers are offering, according to new research.
Shoptalk 2018 – Las Vegas, NV – March 19, 2018 – RichRelevance, the global leader in Experience Personalization, today announced key findings from a new 2018 study that looks at consumer preferences and behavior around digital grocery. The study identifies consumers’ appetite for digital grocery and picks out early leaders, as well as the features and capabilities that shoppers want and need.