RichRelevance 2018 Online Grocery Survey of over 2000 European Consumers Finds Basic Personalisation Still Missing
Reading, UK – March 20th, 2018 — RichRelevance, the global leader in experience personalisation for retailers, today releases its first online grocery survey, which looks at consumer attitudes towards buying groceries online. The research, which includes responses from over 2,000 participants across the United Kingdom, France and Germany, investigates how consumers are using the internet to do their grocery shopping, whilst analysing some of the issues and barriers that prevent more people from making the switch from instore to online grocery shopping.
Over the last decade, search technology in ecommerce has barely evolved. Compare your search experience on Google with the results you get from your favourite retailers, and you’ll know what I mean.
Fingerprint-enabled payments and voice-enabled ordering were ranked as the top two cool retail technologies by UK shoppers.
Like it or not, the way we shop is changing. Be it online or in store, consumers shopping experience has been given a 21st century technology makeover. From contactless payments to in-store chatbots, the way consumers search and purchase goods has been transformed.
A survey of consumer attitudes to emerging technologies has found that the majority of both US and European consumers now believe that using fingerprint scanning to pay for purchases is ‘cool’ — but UK and European consumers are divided on the idea of contactless shopping services like Amazon Go, with 40% considering the technology to be ‘cool’ and 31% seeing it as ‘creepy’.