It Turns Out the Joke Is on Us
One the of the great cosmic jokes we almost all struggle against as we get older is the belief that the following generation had an easier time of it than ours. While the reality is that each new generation has its own context that really can’t be compared to the one that came before or after, I’m starting to think that the current business climate might just be the exception.
Part 1: Why a Segment-Based Marketing Approach Is So Hard for Business to Quit
If you’ve spent any time around personalization, then you’ve probably encountered the three
great truths about it. The first is that every business needs it. The second is that every
marketing tool is keen to “help” you achieve it. And the third is that rarely, if ever, does it actually involve a real-time personalized experience for the individual shopper on the other