Twice as many people will purchase groceries online this holiday season vs last; popular items are canned goods and beverages – not turkey and pie
San Francisco, Calif. – November 14, 2018 – RichRelevance, the global leader in Experience Personalization, today announced key findings from its Digital Grocery Survey: 2018 Holiday Edition consumer survey. The study finds that more than 4 in 10 Americans (44%) plan to shop online for some or all of the groceries they need for their Thanksgiving or holiday meal this year. This is more than twice as many people who shopped online for Thanksgiving groceries in 2017.
Amazon dominates as the top online grocery destination for shoppers (57%), followed by big-box retailers such as Walmart and Target (48%). Traditional supermarkets like Safeway and Kroger will attract a significant – but quite smaller – number of online shoppers (30%) this holiday.
The top Thanksgiving items that people plan to purchase online are bundled ingredients for side dishes (56%); canned items like cranberry sauce (51%); and beverages including alcohol (44%). Turkey (33%) and frozen/pre-made desserts (31%) are the least likely to be purchased online. When online orders are ready, more shoppers plan to pick up their groceries (47%) than have them delivered to their home (43%).
Americans overwhelmingly turn online for grocery shopping to save time (73%) – and 1 in 4 (26%) choose to shop online because it allows them to shop for groceries during work hours. The top factors keeping people from shopping online for groceries are a lack of trust that others will pick the best or freshest items (50%) followed by a reluctance to spend extra money (37%).
Across the board, respondents have strong opinion on which online tools would be most helpful as they plan and prepare a Thanksgiving or holiday meal. Half of Americans (50%) say that online personalized offers or discounts are helpful, followed by fast, accurate search results on a grocer’s site (46%) and having a grocer present them with relevant alternatives when a desired item is not available (43%).
“With online grocery shopping on the rise, it is critical that consumers have the best possible digital experience,” said Michael Ni, CMO, RichRelevance. “We’re hearing directly from consumers that personalization and relevance define a positive, valuable online shopping experience. As companies race to differentiate and establish their brands in grocery, these experience investments will be critical in determining market leaders.”
The survey of 1,565 U.S consumers was completed online in November 2018.
CMO Mike Ni featured as keynote panelist on digital transformation through AI-driven personalization
San Francisco, Calif. – Nov. 9, 2018 – RichRelevance, the global leader in Experience Personalization, today announced that CMO Mike Ni will share strategies and insights on B2B personalization at the upcoming B2B Online conference on November 12 – 14, 2018 in Miami, Florida.
Ni will participate in a keynote panel on “The Digital Transformation Of The B2B Industry: A Close Look At Future Growth Opportunities” alongside executives from Ferguson Enterprises, Agilent, and Genuine Parts Company. The discussion will provide insights into how B2B companies can stay relevant and competitive in a rapidly evolving landscape, including the critical role of AI-driven personalization in meeting new customer expectations for the B2B experience and treating every business – and every buyer – as an individual. The panel takes place on November 12 from 8:55 – 9:25 am ET at Turnberry Isle Miami.
“Business buyers now expect a self-service, consumerized experience,” explains Ni. “Experience Personalization is the only way for B2B digital leaders to drive differentiation and growth as they look to be the Amazon of their category … before Amazon is. RichRelevance brings a proven track record of B2B personalization success with innovators such as CDW, HD Supply, and Japan’s Monotaro to help B2B leaders create a superior digital experience.”
B2B Online East is the leading digital conference for manufacturers and distributors. The event is designed to empower B2B innovators to meet, collaborate and learn about the newest strategies to reshape digital marketing and bring customers the best possible online experience.
To learn more about how Richrelevance helps leading B2B companies with their strategic personalization initiatives, schedule a meeting with us at the show.
New tech alliance extends RichRelevance Xen AI™ platform with Clarifai’s visual recognition models to advance digital shopping experience
New York and San Francisco, November 5, 2018 – Clarifai, the leading visual recognition AI company, and RichRelevance, the global leader in Experience Personalization, today announced a strategic alliance to extend RichRelevance’s Xen AI with Clarifai’s visual AI models to deliver a comprehensive, full-spectrum suite of AI personalization strategies. Available to retailers and brands starting today, the joint solution enables digital leaders to tap into deep learning and visual AI to deliver new, innovative digital shopping experiences that incorporate visual inputs and concepts to drive engagement and revenue growth.
“We’re committed to bringing our clients the cutting-edge AI capabilities they need to exceed customer expectations,” said Raj Badarinath, VP of Marketing and Ecosystems at RichRelevance. “Our ecosystem strategy is to bring together the specialists in the broad personalization AI market under one umbrella, enabling both customer and partner data science extensions. This partnership with Clarifai extends our Xen AI platform with state-of-the-art visual AI for today’s shoppers. Now brands and retailers have everything they need – from user behavior to deep learning AI – in a single platform to deliver the most relevant shopping experience.”
According to a recent Gartner study, 30% of digital commerce revenue growth will be attributable to artificial intelligence technologies by 2020. With the growing demand for breakthrough technology solutions to improve the shopping experience, the alliance brings together two leading AI innovators to create new opportunities for retail and beyond. Clarifai’s visual AI provides deep insights into the visual similarity of products in a catalog. These algorithms and insights will be available to RichRelevance Xen AI customers to enable real-time personalization strategies based on image similarity and visual concepts, blending with each customer’s history, preferences, context and real-time behavior.
Initial use cases with early adopters include visually similar product recommendations, image matching using the retailer’s current product catalog with external pictures taken via mobile or social sites such as Pinterest, and catalog enrichment.
“As an AI leader in computer vision, we’re excited by the endless possibilities for AI to improve the online shopping and ecommerce experience,” said Matt Zeiler, Clarifai founder and CEO. “In July 2017 Clarifai partnered with West Elm to provide users with customized furniture recommendations based on their favorite styles on Pinterest, and our tech is driving a limitless array of similarly creative applications. We’re thrilled to announce our work with RichRelevance, a pioneer in the experience personalization space, and we look forward to helping the retail sector continue to innovate.”
Clarifai is a leading artificial intelligence company that excels in visual recognition to help commercial and public enterprises solve real-world problems and accelerate the progress of humanity. Founded in 2013 by Matt Zeiler, PhD Machine Learning, Clarifai has been a market leader in AI since winning the top five places in image classification at the 2013 ImageNet Challenge. Its powerful visual recognition technology classifies and predicts more than three billion concepts in photos and videos every month, and provides AI solutions for West Elm, OpenTable, Trivago, Vevo, 9GAG, and many more. Clarifai is headquartered in New York City with an office in San Francisco.
Swap.com, Riachuelo and Other Digital Leaders Increase Conversion & Sales with RichRelevance FINDTM
Shop.org 2018 – Las Vegas, NV – September 13, 2018 – RichRelevance, the global leader in Experience Personalization, today announced that B2B and B2C leaders continue to switch to RichRelevance FIND™, the industry’s only true personalized search solution. With 8 in 10 shoppers always or often using search while shopping, and 7 in 10 likely to leave a retail site that doesn’t provide good search results, companies who prioritize commerce search are turning to FIND in record numbers to drive double-digit digital revenue growth.
Seasoned Marketing Technology Sales Executive Joins RichRelevance To Accelerate Americas Growth
San Francisco, CA – September 5, 2018 – RichRelevance, the global leader in Experience Personalization, today announced the appointment of Robb Miller as Senior Vice President of Americas Sales. Miller has more than 20 years of experience leading and growing global teams of enterprise sales professionals in marketing technology in both B2B and B2B2C. In his new role at RichRelevance, he is responsible for continuing to accelerate the revenue growth for the Americas as RichRelevance empowers companies around the world to personalize the customer experience across the entire lifecycle.
- While 75% of UK respondents are unfamiliar with AI, 43% value means like AI to personalise their shopping experiences
- 80% of UK respondents want retailers to disclose if they are using AI to market products and outline how they are using the technology
- Almost 1/3 of UK consumers are willing to share more personal data for an improved shopping experience