Personalization

Experience Personalization (XP) News – Friday Roundup

Happy Friday, intrepid XP Adventurers!

Here are 5 articles that caught our attention last week that we rounded up for you… enjoy!

The Works Implements RichRelevance AI Powered Personalised Online Search

RichRelevance has announced that The Works, the UK’s leading discount retailer, has become one of the first retailers in the country to implement a personalised search functionality on its website, powered by RichRelevance Find™.

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The Works Implements RichRelevance AI Powered Personalised Online Search sees 37% Increase in Ecommerce Sales

Leading UK Discount Retailer Selects RichRelevance’s Find™ to Deliver Personalised Online Search that Harnesses the Power of AI

RichRelevance, the global leader in experience personalisation, today announced that The Works, the UK’s leading discount retailer, has become one of the first retailers in the country to implement a personalised search functionality on its website, powered by RichRelevance Find™, the Artificial Intelligence (AI) search solution.

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The Works Benefits from Online Personalisation

UK discount retailer The Works saw a 37 per cent uplift in e-commerce sales after implementing an AI-powered personalised online search from RichRelevance.

Previously, The Works employees lacked visibility into their site search performance due to their black-box solution. After implementing the new Find™ platform, the retailer was able to highly relevant on-site search results, using real-time saw 36 per cent of online sales directly attributed to the personalised site search solution over the peak Christmas period.

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The Works Implements RichRelevance AI-Powered Personalised Online Search, Sees 37% Increase In e-Commerce Sales During Christmas Trading

Leading UK Discount Retailer Selects RichRelevance’s Find™ To Deliver Personalized Online Search that Harnesses The Power Of AI

London, UK: February 13th, 2018 – – RichRelevance, the global leader in experience personalisation, today announced that The Works, the UK’s leading discount retailer, has become one of the first retailers in the country to implement a personalised search functionality on its website, powered by RichRelevance Find™, the Artificial Intelligence (AI) search solution.

How RichRelevance uses Spark

As the global leader in omnichannel personalization, we at RichRelevance take pride in providing the most relevant and innovative customer experience to end users. Every day we deliver over half a billion placement views to more than 50 million unique online shoppers worldwide. A shopper journey in our customers site is recorded as a sequence of Views, Clicks and Purchases which we call a Visit. All this user generated data is recorded in our front-end data centers and saved as Avro logs in HDFS on our backend Hadoop cluster. This valuable user data is used across teams to power our products and services.

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