When Riachuelo sat down to create their first-ever eCommerce experience, the largest Brazilian fast-fashion retailer wanted to deliver a cutting-edge personalized experience that would dynamically prioritize shoppers individual preferences at scale. To deliver on this concept, Riachuelo sought a flexible solution that would dynamically combine internal expertise with the implicit contextual signals derived from the customer journey to make good on the promise of a unique and individualized shopping experience.
Part 3 of 3
Why Man and Machine Make Digital Marketing Better
In the last blog, we’ve established all the problems machines can solve by themselves, what does that leave for the human marketer?
As it turns out, plenty.
Part 2 of 3
How AI Can Help Solve Three of the Biggest Problems Facing Digital Marketers
In the last blog, we discussed the buzz coming out of martech about AI and took a little trip down memory lane to revisit early interaction optimization tech like heat maps and A/B tests and some of the thrills the related experimentation gave us. What we realized in the process is that we’re still chasing the same problems. It’s just that now we have something better, AI and ML, to help us solve them.
Search is one of the most essential components of a personalized experience, which can drive up to 45% of e-commerce revenue. Yet despite its importance, site search has barely evolved in a decades time. With a focus on customer experience and personalized interactions many retailers and brands have taken steps to improve the experiences they offer at every touch point and many have come to recognize how challenged their current Search deployments are for both the consumer and the business user. Infact, most legacy Search technologies require heavy lifting from IT or dev teams and leave business users frustrated by a lack of flexibility and inability to make real time improvements.
Part 1 of 3
Why Experimentation Is the Past and the Future of Marketing
I’m always amused by the hype that surrounds the introduction of any new technology. Regardless of what it is or does, inevitably, someone will claim that it will invalidate everything that came before it. Or even better yet, that it will eliminate the need for human intervention altogether.
- While 75% of UK respondents are unfamiliar with AI, 43% value means like AI to personalise their shopping experiences
- 80% of UK respondents want retailers to disclose if they are using AI to market products and outline how they are using the technology
- Almost 1/3 of UK consumers are willing to share more personal data for an improved shopping experience