EMEA and US events bring together leaders innovating the omnichannel customer experience
for HP, Macy’s, Tesco and others
Accenture Ventures invests in omnichannel personalization leader as customer expectations continue to grow worldwide
New research shows site search is critically important – especially with the upcoming holidays – and retailers leave sales on the table when site search fails
Take a moment and think about how you interact with your mobile device, how do you research or make purchases on your mobile phone? You’ll quickly realize that your path to purchase most often begins with a keyword search, which often is vastly different than how you navigate a dot-com site or your local brick and mortar retailer.
Did you know that almost half (48%) of page views are anonymous? I suppose this wouldn’t be so concerning if it didn’t result in 13% anonymous purchases.
Last week over 300 in-store innovators from over 150 retailers gathered in Seattle for the 2016 Future Stores Conference. Future Stores brings together retail operations, omnichannel, customer experience and IT executives to focus on in-store innovation and how to bridge the digital and physical retail environments.