John Lewis is one of just a handful of retailers innovating and introducing new technology in-store to improve the customer experience.
In 2017, John Lewis launched their Partner App as a key part of their Digital Strategy for their shops. The aim of the Partner App was to enable their partners to better serve customers in-store through instant stock checking, ordering items, browsing the entire JL assortment, doing product comparisons and sharing products by email.
It is typically thought that shoppers mainly browse and research on their mobile devices, with purchases taking place via other channels. Many retailers therefore accept their mobile conversion rates will be lower than those on desktop websites.
Bubbleroom isn’t any ordinary retailer and back in 2016 they had the vision to target a mobile conversion ratio that rivalled its website.
Delivering Personalized Emails embedded with 1-1 Recommendations and Content is more important than ever in today’s market. Shoppers are inundated with an overwhelming amount of communication from brands, retailers and service providers and are challenged to sort through the masses of emails to click and open the communications and promotions they care about. Which is exactly why, sending basic “Let us know how you liked XYZ” and “Because you bought X, you might like Y” emails don’t cut through the clutter anymore. This type of standard email marketing loses the stickiness and CTR that encourages the shopper to return to the site. Retailers must approach emails with a true 1-1 personalization approach and deliver email content, subject lines, and imagery that is tailored to each individual shopper.
The next generation of people (those born between 1995 and 2010, who account for 27% of the world population) is starting to enter the workforce and has spending power. They are less inclined to trust companies and brands, expect to be heard and involved and are quick to switch preferences to brands that offer authentic and transparent experiences. Selling via social media is a potentially revolutionary way to access this fragmented demographic of young, engaged buyers – but how and where should retailers start?
EMEA and US events bring together leaders innovating the omnichannel customer experience
for HP, Macy’s, Tesco and others
Accenture Ventures invests in omnichannel personalization leader as customer expectations continue to grow worldwide
New research shows site search is critically important – especially with the upcoming holidays – and retailers leave sales on the table when site search fails
Take a moment and think about how you interact with your mobile device, how do you research or make purchases on your mobile phone? You’ll quickly realize that your path to purchase most often begins with a keyword search, which often is vastly different than how you navigate a dot-com site or your local brick and mortar retailer.