Mobile

Bubbleroom transform mobile performance with personalization

It is typically thought that shoppers mainly browse and research on their mobile devices, with purchases taking place via other channels. Many retailers therefore accept their mobile conversion rates will be lower than those on desktop websites.

Bubbleroom isn’t any ordinary retailer and back in 2016 they had the vision to target a mobile conversion ratio that rivalled its website.

Are You Accurately Measuring Your Site Search Performance?

Take a moment and think about how you interact with your mobile device, how do you research or make purchases on your mobile phone? You’ll quickly realize that your path to purchase most often begins with a keyword search, which often is vastly  different than how you navigate a dot-com site or your local brick and mortar retailer.

Omnichannel Personalization Means Mobile First, and This Time We Mean It!

Can a better user experience disrupt an industry? I don’t mean digital-only experiences like Angry Birds or FarmVille, but industries with physical assets and high marginal costs like taxis and 200,000 square foot stores.

Introducing Customer Preference Center

Like it. Love it. Prefer it: The Customer Preference Center Makes Shopping Personal

Econsultancy: How fashion brands are setting trends in digital

How can fashion retailers use dynamic data to meet consumer expectations and take advantage of new channels?

It was once believed that people just wouldn’t buy clothes online; that fashion consumers needed to touch and try what they would be wearing – but this is clearly not the case, as online sales grow and brands continue to innovate.

Online fashion sales grew by 185% between 2007 and 2012, and sales are predicted to rise by 41% by 2017.

Read more

Webinar: Mobile Personalization Master Class

“Mobile First” is the latest catchphrase in omnichannel retail since the smartphone is most often the starting point for consumers beginning their path to purchase.

1 2 3 8