Personalising the site

Research shows that brands and retailers believe artificial intelligence (AI) will give rise to significant opportunities across retail, creating more meaningful relationships with customers.

While almost 60% of businesses would trust fully automated AI-driven marketing campaigns to deliver meaningful content to their customers, only 45% of customers believe personalised adverts displayed to them are relevant, according to a study by international law firm CMS, in partnership with Retail Economics.

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How to inspire loyalty in an Amazon-dominated world

In a time of choice abundance, poorly targeted marketing is not enough to satisfy increasingly demanding shoppers. To earn their loyalty, brands and retailers need hyper-detailed alignment with their needs.

Ask any marketing professional, selling online is getting increasingly challenging. Today’s shopper is rich in options. However, between Amazon and Alibaba alone, shoppers are certain to find exactly what they need, provided they are willing to trawl through page after page of cut-price products. In a world dominated by e-commerce giants, smaller e-tailers are increasingly asking “How can I compete?”

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Burgers & Shake-ups: Digitising the Drive-Thru

A plan by fast food giant McDonald’s to bring Digital Experience to the drive-thru could be a risk, it has been warned.

The company has announced plans to make it’s biggest deal in two decades – the purchase of tech firm Dynamic Yield for more than $300 million. It will allow McDonald’s to incorporate the firm’s technology at drive-thru locations to react to various factors, such as weather and demand inside the restaurant.

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McDonald’s acquires AI firm

Burger giant McDonald’s is acquiring an artificial intelligence (AI) company for at least $300 million

The purchase of Dynamic Yield is part of the fast food chains goal of providing a more digitised and personalised service.

It will allow McDonald’s digital drive-thru displays to show menu items based on the time of day and weather and display items based on their popularity while recommending additional items.

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Why 2019 Will be the Year of Recapturing the ‘Joy of Shopping’

As 2019 moves forward, retailers are finally starting to see some of the practices and technologies they lined up last year roll out. And with these updates, they’re also learning how to use these innovations to get consumers excited and bring fun back to shopping. “2018 was all about re-platforming,” said Erik Sultmanis, business development specialist…

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How a swim and yoga apparel retailer uses AI to guide shoppers through its huge selection

Spiraledge taps natural language technology from RichRelevance Inc. to improve product recommendations and generate “good friction” for online shoppers.

Increased competition for web traffic and the rising costs of customer acquisition continue to make ecommerce more challenging. To mitigate those problems, Spiraledge Inc., a retailer of swimwear and yoga gear and apparel, is using artificial intelligence (AI) technology to make the most out of every consumer visit.

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WORLD FIRST HYPER-PERSONALIZATION TECHNOLOGY CALLS TIME ON SLOPPY COMMERCE EXPERIENCES

RichRelevance couples sophisticated Deep Learning with Natural Language Processing technology, with Real-time Shopper intent to realise true 1:1 personalisation

LONDON 8th MARCH 2019 – RichRelevance, the global leader in Experience Personalisation, today announced the Winter ’19 Release of enhancements to its Personalization Cloud, which harnesses new Deep Learning AI technology to help retailers and brands achieve long-lasting engagement and attention from customers, through Hyper-Personalization.

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RichRelevance Winter ’19 Delivers Hyper-Personalization at Scale

RichRelevance announced new features that allow digital leaders to apply Deep Learning (DL) and Natural Language Processing (NLP) to create a memorable, relevant shopping experiences at scale. These latest enhancements to the Personalization Cloud, Hyper-Personalization, advance the industry beyond basic segment-based personalization to engage every customer as an individual with inspiring content, offers and promotions in real-time and at scale. The result is that digital marketing leaders understand each shopper’s unique goals throughout the customer lifecycle, and can deliver consistent, branded experiences across all channels to drive digital growth.

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