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Be transparent to win trust (and sales) in the age of AI

Most consumers recognize the potential benefits of AI, and are willing to share their data—as long as brands are up front about how the information is used.

Artificial intelligence, or AI, is a marketing and commerce reality. But thanks to headlines about intelligent devices that eavesdrop on private conversations or order items without customers’ consent, merchants and consumers alike are considering both the full impact of this new technology on the customer experience.

Technology type determines what is creepy versus cool with AI

While consumers are now demanding transparency when it comes to artificial intelligence and data, they are willing to exchange their information for beneficial reasons.

Shocking: Consumer Creep Factor Is High With Invasive Technologies

Sens. Ed Markey (D-Mass.) and Richard Blumenthal (D-Conn.) aren’t the only ones concerned about smart TV tracking technologies.

According to a recent survey of 1,010 U.S. adults, about a quarter of Americans are worried that their smart TVs are listening in on their conversations. The suspicions are higher among men, millennials and Gen X-ers (27 percent each), and highest for Republicans (30 percent).

5 Killer Stats to Start the Week

From UK consumers wanting more transparency from retailers about AI, to less than a quarter of companies reporting GDPR compliance post deadline, here are all the stats you need to know this week….

Half of consumers prefer a mix of AI and human shopping interaction

More than half (55%) of global consumers say that they prefer a combination of AI and human interaction in their shopping experience, yet only 10% of companies are willing to implement it, says a new study….

Brits give thumbs down to emotion detection tech, RichRelevance

RichRelevance has released research which asked 1,047 UK consumers to rate a number of different technologies and trends as either ‘creepy’ or ‘cool’….

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