Most consumers recognize the potential benefits of AI, and are willing to share their data—as long as brands are up front about how the information is used.
Artificial intelligence, or AI, is a marketing and commerce reality. But thanks to headlines about intelligent devices that eavesdrop on private conversations or order items without customers’ consent, merchants and consumers alike are considering both the full impact of this new technology on the customer experience.
While consumers are now demanding transparency when it comes to artificial intelligence and data, they are willing to exchange their information for beneficial reasons.
Sens. Ed Markey (D-Mass.) and Richard Blumenthal (D-Conn.) aren’t the only ones concerned about smart TV tracking technologies.
According to a recent survey of 1,010 U.S. adults, about a quarter of Americans are worried that their smart TVs are listening in on their conversations. The suspicions are higher among men, millennials and Gen X-ers (27 percent each), and highest for Republicans (30 percent).
From UK consumers wanting more transparency from retailers about AI, to less than a quarter of companies reporting GDPR compliance post deadline, here are all the stats you need to know this week….
More than half (55%) of global consumers say that they prefer a combination of AI and human interaction in their shopping experience, yet only 10% of companies are willing to implement it, says a new study….
RichRelevance has released research which asked 1,047 UK consumers to rate a number of different technologies and trends as either ‘creepy’ or ‘cool’….