At the RichRelevance Personalization Summit in late February we celebrated some of our most innovative customers in our personalization awards. One award recognized a customer for the most effective and differentiated algorithm built with the Data Science Workbench.
At this year’s EMEA Personalization Summit we rewarded RichRelevance customers who are leading the way in personalization through data science, testing and innovation.
MAKING THE LEAP TO HYPER-PERSONALIZATION
One trend continually on the rise is shopper dissatisfaction with what once passed for personalization. More so than ever before, your customers want and even demand that you know them better, understand their individual needs, and inspire them to continue shopping. The time has come to rethink personalization by making the leap to Hyper-Personalization. With Hyper-Personalization, and the new features launched in support, we allow you to take the next evolutionary step and do what the marketing clouds and rest of the personalization industry can’t: deliver real-time personalized and shoppable experiences at the individual level.
RETHINKING PERSONALIZATION AND DELIVERING ON SIGNATURE MOMENTS
This time last week we were wrapping up our 8th annual RichRelevance Personalization Summit in EMEA. As always, we sought out a unique venue removed from the hustle and bustle of the busy streets of London where we could bring together international brands and retailers for an evening of networking and dinner, followed by a day of thought leadership, personalization success stories, and announcements of innovation on what’s to come for RichRelevance in 2019 and beyond.
Part 1: Why a Segment-Based Marketing Approach Is So Hard for Business to Quit
If you’ve spent any time around personalization, then you’ve probably encountered the three
great truths about it. The first is that every business needs it. The second is that every
marketing tool is keen to “help” you achieve it. And the third is that rarely, if ever, does it actually involve a real-time personalized experience for the individual shopper on the other
Every business today understands the importance of competing on memorable experiences and is deploying some type of personalization in order to differentiate itself. However, as people spend more and more time online, they expect more from each digital interaction, and what passes for personalization is becoming increasingly insufficient.