It was just two years ago in 2016, that headlines everywhere were talking about the demise of retail, but this year at the annual National Retail Federation 2019: Retail Big Show, which opened on Sunday, January 13th, NRF Chairman Christopher Baldwin, chairman, president and CEO of BJ’s Wholesale Club stating what we all know to be the more accurate truth, “retail never went away”, and that today the “industry is more healthy, vibrant, innovative and exciting than ever.”
Sometimes, technology can even be detrimental: A survey by RichRelevance shows that seven out of 10 shoppers say the use of artificial intelligence to choose and order products on their behalf is “creepy.” Only 14 percent found it “cool.” Also, a majority of shoppers prefer human cashiers to self-checkout kiosks, according to analysis provider eMarketer.
Last week over 900 commerce, digital and marketing executives from America’s leading manufacturers and distributors came together at B2B Online to develop the tools they need to power innovative, forward thinking, omni-channel experiences for their customers. The event elevated and reinforced the need for B2B companies to act fast and differentiate, as buyers now expect consumerized experiences when making professional purchases.
Global Personalization Leader Bridges The Experience Gap Between Marketing And Commerce & Enables Digital Leaders to Win in Today’s Experience Economy
NRF 2018: Retail’s Big Show – New York, NY – Jan. 15, 2018 – RichRelevance, the global leader in omnichannel personalization, today unveiled a strategic personalization initiative to help companies create memorable experiences across the customer lifecycle. With RichRelevance Experience Personalization, digital business leaders can bridge marketing and commerce engagements to stage unique, memorable, and individualized experiences that drive loyalty and growth.
The Drapers Digital Festival in London represents the largest gathering of ecommerce and digital fashion professionals. This year the entire event focused on the importance of building relevant and inspiring personalised experiences across in-store and online sales channels.
Recently we participated in the event E-Commerce One to One in Monaco. In its sixth year, it yet again proved to be THE event for ecommerce leaders. With over 1,000 carefully selected participants, the three-day event made for a rich exchange of ideas and innovations.