Love the first half of the year. It’s the time I get to speak our customers on their initiatives to grow their digital revenues via experience personalization. If there’s one thing that’s different than last year, it’s the shift in the key challenges as personalization moves from helping shoppers BUY, to helping them SHOP!
Digital market leaders from the largest B2B and B2C brands convened at PUBLIC Hotel in New York City last week for the 2019 RichRelevance Personalization Summit: Rethink Personalization. Attendees shared, learned and inspired each other on how to define and deliver signature moments that stand out and make brands memorable.
Even as transparent pricing and rising B2B buyer expectations compress business margins, leading B2B sellers are leveraging eCommerce to complement traditional channels and drive digital revenue growth. At the same time, most B2B digital experiences struggle to match B2C experiences. Endless catalogs, nuanced contractual requirements, multiple buyers, integrated account managers and complex buying processes increase complexity to both buyers, as well as sellers. B2B leaders are turning to personalization to simplify, guide, and differentiate.
The grocery sector presents some unique challenges for digital marketers impacting their ability to build profitable and sustainable online growth. From complex and expensive logistics, to an exploding ecosystem of ‘direct to customer’ competitors, already thin margins are being squeezed even further. However, with a wealth of customer data and insights, there is an enormous opportunity for grocery retailers to utilize technology and AI to strengthen the level of service they offer to their customers.
As our attention spans shrink by the minute, retailers are experimenting with different practices to reach a highly distracted customer. Retailers are not only battling each other but they are also competing with the myriad of distractions that surround our everyday lives. As retailers look for effective ways to reach their customers they must ensure that they provide personalized and appealing content to attract their customers. Personalized content not only reduces bounce rates, but also drives more relevance to customers and increases brand awareness. With this in mind, RichRelevance and Amplience launched our joint solution, Open eXperience Cloud (OXC).
Given the personal nature of food and consumer goods preferences, the grocery sector is perfectly poised to introduce highly personalized experiences that stimulate better and more intelligent upsell, conversion and loyalty. Yet, digital grocery shopping presents many unique challenges for grocers that make it far more complex for grocers to transform the digital experience, than for their retail cousins. As a result of the nuanced challenges, digital grocers will never operate as ‘simply’ as most other ecommerce areas.
It’s almost the most wonderful time of the year! And we know it’s also retail’s busiest, so we’re here to help you get in the holiday spirit and also make sure you get the most magic (and ROI) out of your personalization platform.
Last night RichRelevance and Shop Direct were crowned as leaders at The Retail Systems Awards at the Millennium Hotel, in Mayfair, London.