AI 4 Retail Event Takeaways – New York (June 24-25): AI Swirl

We just came back from sponsoring the Ai4 Retail conference in NYC on Monday, June 24th and Tuesday, June 25th at the Convene located in Midtown West that was a great opportunity to comment on the state of AI in retail and the key question is that most still had on their minds. Over the two days, an interesting mix of technology-savvy business execs and big data/machine learning practitioners from leading retail brands got together to discuss how AI & ML have (and will continue to) transform their businesses.

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2019 NY RichRelevance Personalization Summit Recap

Digital market leaders from the largest B2B and B2C brands convened at PUBLIC Hotel in New York City last week for the 2019 RichRelevance Personalization Summit: Rethink Personalization. Attendees shared, learned and inspired each other on how to define and deliver signature moments that stand out and make brands memorable.  

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Strategic Alliance between RichRelevance and Amplience Helps Retailers Deliver Personalized Content

As our attention spans shrink by the minute, retailers are experimenting with different practices to reach a highly distracted customer. Retailers are not only battling each other but they are also competing with the myriad of distractions that surround our everyday lives. As retailers look for effective ways to reach their customers they must ensure that they provide personalized and appealing content to attract their customers. Personalized content not only reduces bounce rates, but also drives more relevance to customers and increases brand awareness. With this in mind, RichRelevance and Amplience launched our joint solution, Open eXperience Cloud (OXC).

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Amplience and RichRelevance Announce Open eXperience Cloud for Brands and Retailers

Strategic Alliance Provides a Best-of-Breed Alternative Joint Solution for Dynamic Content Personalization

19 June 2018, London, UK and New York, New York –  Amplience, the global leader in cloud delivered Rich Media, Content Management and Asset Management Software-as-a-Service, and RichRelevance, the global leader in Experience Personalization, today launched a joint solution called the Open eXperience Cloud (OXC) that gives brands the power to deliver richly personalized 1:1 shopping experiences.

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’Tis the Season to Optimize

It’s almost the most wonderful time of the year! And we know it’s also retail’s busiest, so we’re here to help you get in the holiday spirit and also make sure you get the most magic (and ROI) out of your personalization platform.

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All Campaigns Are Not Created Equal

About 15 years ago, I was working for a little marketing agency creating banners and ads for websites. On average, a client had around 10-12 such banners. The rule of thumb was that if a banner was relevant to about 80% of the audience, we’d build it.

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Beacons, Not Useless After All

The usage of proximity-based beacons seems to have floundered since they were introduced in 2013. After reading this very interesting article about the Regent Street App, it is obvious why.

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It’s Official: Engage™ is Now Generally Available to Personalize Content & Campaign

Today, we are thrilled to announce that RichRelevance Engage, the dynamic content personalization solution, is now out of beta and available to all our customers. Engage enables the delivery of content and campaigns in real time based on individual shopper behavior and shopping history across online, mobile and email channels.

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