Content Personalization

’Tis the Season to Optimize

It’s almost the most wonderful time of the year! And we know it’s also retail’s busiest, so we’re here to help you get in the holiday spirit and also make sure you get the most magic (and ROI) out of your personalization platform.

All Campaigns Are Not Created Equal

About 15 years ago, I was working for a little marketing agency creating banners and ads for websites. On average, a client had around 10-12 such banners. The rule of thumb was that if a banner was relevant to about 80% of the audience, we’d build it.

Beacons, Not Useless After All

The usage of proximity-based beacons seems to have floundered since they were introduced in 2013. After reading this very interesting article about the Regent Street App, it is obvious why.

It’s Official: Engage™ is Now Generally Available to Personalize Content & Campaign

Today, we are thrilled to announce that RichRelevance Engage, the dynamic content personalization solution, is now out of beta and available to all our customers. Engage enables the delivery of content and campaigns in real time based on individual shopper behavior and shopping history across online, mobile and email channels.

Econsultancy: How fashion brands are setting trends in digital

How can fashion retailers use dynamic data to meet consumer expectations and take advantage of new channels?

It was once believed that people just wouldn’t buy clothes online; that fashion consumers needed to touch and try what they would be wearing – but this is clearly not the case, as online sales grow and brands continue to innovate.

Online fashion sales grew by 185% between 2007 and 2012, and sales are predicted to rise by 41% by 2017.

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Marketing & Com – Lancôme innove en matière d’expérience client grâce au digital

Lancôme, leader mondial du secteur des produits de beauté, propose une personnalisation en ligne ses clients. La marque innove par la possibilité de construction complète et sur-mesure de son look, à partir de ses produits cosmétiques.

Lancôme s’est associée à RichRelevance pour élaborer cette innovation digitale. Ainsi chaque client peut utiliser les produits cosmétiques Lancôme pour personnaliser son look, selon ses préférences et l’expertise de la marque. Le site propose ainsi des produits en fonction du teint du client, et d’assortiments réalisés par ces experts.

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