CMO Mike Ni featured as keynote panelist on digital transformation through AI-driven personalization
San Francisco, Calif. – Nov. 9, 2018 – RichRelevance, the global leader in Experience Personalization, today announced that CMO Mike Ni will share strategies and insights on B2B personalization at the upcoming B2B Online conference on November 12 – 14, 2018 in Miami, Florida.
Ni will participate in a keynote panel on “The Digital Transformation Of The B2B Industry: A Close Look At Future Growth Opportunities” alongside executives from Ferguson Enterprises, Agilent, and Genuine Parts Company. The discussion will provide insights into how B2B companies can stay relevant and competitive in a rapidly evolving landscape, including the critical role of AI-driven personalization in meeting new customer expectations for the B2B experience and treating every business – and every buyer – as an individual. The panel takes place on November 12 from 8:55 – 9:25 am ET at Turnberry Isle Miami.
“Business buyers now expect a self-service, consumerized experience,” explains Ni. “Experience Personalization is the only way for B2B digital leaders to drive differentiation and growth as they look to be the Amazon of their category … before Amazon is. RichRelevance brings a proven track record of B2B personalization success with innovators such as CDW, HD Supply, and Japan’s Monotaro to help B2B leaders create a superior digital experience.”
B2B Online East is the leading digital conference for manufacturers and distributors. The event is designed to empower B2B innovators to meet, collaborate and learn about the newest strategies to reshape digital marketing and bring customers the best possible online experience.
To learn more about how Richrelevance helps leading B2B companies with their strategic personalization initiatives, schedule a meeting with us at the show.
New tech alliance extends RichRelevance Xen AI™ platform with Clarifai’s visual recognition models to advance digital shopping experience
New York and San Francisco, November 5, 2018 – Clarifai, the leading visual recognition AI company, and RichRelevance, the global leader in Experience Personalization, today announced a strategic alliance to extend RichRelevance’s Xen AI with Clarifai’s visual AI models to deliver a comprehensive, full-spectrum suite of AI personalization strategies. Available to retailers and brands starting today, the joint solution enables digital leaders to tap into deep learning and visual AI to deliver new, innovative digital shopping experiences that incorporate visual inputs and concepts to drive engagement and revenue growth.
“We’re committed to bringing our clients the cutting-edge AI capabilities they need to exceed customer expectations,” said Raj Badarinath, VP of Marketing and Ecosystems at RichRelevance. “Our ecosystem strategy is to bring together the specialists in the broad personalization AI market under one umbrella, enabling both customer and partner data science extensions. This partnership with Clarifai extends our Xen AI platform with state-of-the-art visual AI for today’s shoppers. Now brands and retailers have everything they need – from user behavior to deep learning AI – in a single platform to deliver the most relevant shopping experience.”
According to a recent Gartner study, 30% of digital commerce revenue growth will be attributable to artificial intelligence technologies by 2020. With the growing demand for breakthrough technology solutions to improve the shopping experience, the alliance brings together two leading AI innovators to create new opportunities for retail and beyond. Clarifai’s visual AI provides deep insights into the visual similarity of products in a catalog. These algorithms and insights will be available to RichRelevance Xen AI customers to enable real-time personalization strategies based on image similarity and visual concepts, blending with each customer’s history, preferences, context and real-time behavior.
Initial use cases with early adopters include visually similar product recommendations, image matching using the retailer’s current product catalog with external pictures taken via mobile or social sites such as Pinterest, and catalog enrichment.
“As an AI leader in computer vision, we’re excited by the endless possibilities for AI to improve the online shopping and ecommerce experience,” said Matt Zeiler, Clarifai founder and CEO. “In July 2017 Clarifai partnered with West Elm to provide users with customized furniture recommendations based on their favorite styles on Pinterest, and our tech is driving a limitless array of similarly creative applications. We’re thrilled to announce our work with RichRelevance, a pioneer in the experience personalization space, and we look forward to helping the retail sector continue to innovate.”
Clarifai is a leading artificial intelligence company that excels in visual recognition to help commercial and public enterprises solve real-world problems and accelerate the progress of humanity. Founded in 2013 by Matt Zeiler, PhD Machine Learning, Clarifai has been a market leader in AI since winning the top five places in image classification at the 2013 ImageNet Challenge. Its powerful visual recognition technology classifies and predicts more than three billion concepts in photos and videos every month, and provides AI solutions for West Elm, OpenTable, Trivago, Vevo, 9GAG, and many more. Clarifai is headquartered in New York City with an office in San Francisco.
In the first blog post of this series, we discussed how AI promises to finally deliver true personalization – individualized experiences created dynamically and at scale. In this post, we will discuss how marketers can apply AI to every stage of the customer lifecycle – and share stories of brands who have done it successfully.
Commerce search has emerged as a major experience battleground for Holiday 2019 and beyond. As technology and customer expectations evolve, traditional approaches no longer make the grade. Writing in July, Forrester Research counseled digital leaders to re-vamp site search and adopt cutting-edge search technologies – or risk customer relationships.
We’ve spent a lot of time this year talking about powering personalization for the new Experience Economy, and the need for companies to rethink their core value in a world where companies compete on the memorable customer experiences they provide, not the products they sell. Now, we can add a new number to the conversation: $800 billion.
Google’s Kiran Mani dropped this stat during her recent Shop.org session on How Machine Learning Can Help You Deliver Better Customer Experiences:
According to a recent IDC report, worldwide spending on AI will exceed $52B US by 2021. Now that AI-driven personalization is mainstream, and its value is understood by any business leader with a pulse, companies are spending an increasing portion of those billions to ramp up their data science departments and leverage any advantage their customer and business inputs can provide them.