RichRelevance Named a Leader in Gartner 2019 Magic Quadrant for Personalization Engines

San Francisco & London 9th July 2019 – RichRelevance, the global leader in experience personalization and the first to deliver on hyper-personalization, has been named a ‘Leader’ in this year’s Gartner Magic Quadrant for Personalization Engines[1]. 

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RichRelevance Named a Leader in Gartner 2019 Magic Quadrant for Personalization Engines

San Francisco & London 9th July 2019 – RichRelevance, the global leader in experience personalization and the first to deliver on hyper-personalization, has been named a ‘Leader’ in this year’s Gartner Magic Quadrant for Personalization Engines[1]. 

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AI 4 Retail Event Takeaways – New York (June 24-25): AI Swirl

We just came back from sponsoring the Ai4 Retail conference in NYC on Monday, June 24th and Tuesday, June 25th at the Convene located in Midtown West that was a great opportunity to comment on the state of AI in retail and the key question is that most still had on their minds. Over the two days, an interesting mix of technology-savvy business execs and big data/machine learning practitioners from leading retail brands got together to discuss how AI & ML have (and will continue to) transform their businesses.

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Personalising the site

Research shows that brands and retailers believe artificial intelligence (AI) will give rise to significant opportunities across retail, creating more meaningful relationships with customers.

While almost 60% of businesses would trust fully automated AI-driven marketing campaigns to deliver meaningful content to their customers, only 45% of customers believe personalised adverts displayed to them are relevant, according to a study by international law firm CMS, in partnership with Retail Economics.

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Dixons Carphone Receives Award for Best Omnichannel Personalization Initiative

At the RichRelevance personalization summit in February we celebrated some of our most innovative customers in our personalization awards.  One of these awards, Best Omnichannel Personalization Initiative, rewarded the retailer who made significant in-roads into connecting sales channels to improve the customer experience. Which we know is easier said than done.

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Burgers & Shake-ups: Digitising the Drive-Thru

A plan by fast food giant McDonald’s to bring Digital Experience to the drive-thru could be a risk, it has been warned.

The company has announced plans to make it’s biggest deal in two decades – the purchase of tech firm Dynamic Yield for more than $300 million. It will allow McDonald’s to incorporate the firm’s technology at drive-thru locations to react to various factors, such as weather and demand inside the restaurant.

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McDonald’s acquires AI firm

Burger giant McDonald’s is acquiring an artificial intelligence (AI) company for at least $300 million

The purchase of Dynamic Yield is part of the fast food chains goal of providing a more digitised and personalised service.

It will allow McDonald’s digital drive-thru displays to show menu items based on the time of day and weather and display items based on their popularity while recommending additional items.

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Coop.dk Wins Award for Most Visionary Experience Personalization

At the RichRelevance personalization summit at the end of February, we celebrated some of our most innovative and forward-thinking customers with our personalization awards.  One award highlighted commitment and strategy dedicated  to personalization, the award for ‘Most Visionary Experience Personalization’.  This award was awarded to the retailer who developed the most strategic personalization strategy and a full lifecycle personalization roadmap.

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