RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

Beyond AI: 5 Tech Acronyms That Spell Search Success

Site search is a top priority for shoppers and retailers this holiday. A recent survey found that almost all shoppers (86%) agree that the search box is important, even extremely important, when shopping online. Eight in 10 always or often use site search when shopping, and the vast majority (72%) are likely to leave a retail site that doesn’t provide good search results.

Holidays raise the stakes.  In fact, half of all shoppers (48%) rank the ability to “easily search and find products” as the single most important factor when shopping for gifts on a retailer’s site (vs. 5% who pick out marketing-driven features such as curated gift ideas).

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The B2B Personalization Imperative is Here

Even as transparent pricing and rising B2B buyer expectations compress business margins, leading B2B sellers are leveraging eCommerce to complement traditional channels and drive digital revenue growth. At the same time, most B2B digital experiences struggle to match B2C experiences. Endless catalogs, nuanced contractual requirements, multiple buyers, integrated account managers and complex buying processes increase complexity to both buyers, as well as sellers. B2B leaders are turning to personalization to simplify, guide, and differentiate.

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Personalizing for The Biggest Holiday Season Yet

With the holiday season fast approaching, are you prepared for the biggest holiday season in more than a decade?

eMarketer predicts that the 2018 holiday season will be even bigger than the last given that according to some measures, consumer confidence in the US is at its highest level since 2000. With more money to spend due to rising wages, tax reform, and low unemployment, you should be doubling down on your efforts to deliver on the customer demands of seamless, shopping experiences.

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GANT Grows Online Sales by 15% with Personalization

Leading fashion brand, GANT has seen online sales improve by 15% since putting their trust in personalization.

GANT wanted to move away from a manual, time-consuming recommendations platform to improve their overall site experience as well as enhance their navigation.

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RichRelevance Personalized Search Drives Double-Digit Digital Revenue Growth, Replaces Legacy Search

Swap.com, Riachuelo and Other Digital Leaders Increase Conversion & Sales with RichRelevance FINDTM

Shop.org 2018 – Las Vegas, NV – September 13, 2018 – RichRelevance, the global leader in Experience Personalization, today announced that B2B and B2C leaders continue to switch to RichRelevance FIND™, the industry’s only true personalized search solution. With 8 in 10 shoppers always or often using search while shopping, and 7 in 10 likely to leave a retail site that doesn’t provide good search results, companies who prioritize commerce search are turning to FIND in record numbers to drive double-digit digital revenue growth.

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Be transparent to win trust (and sales) in the age of AI

Most consumers recognize the potential benefits of AI, and are willing to share their data—as long as brands are up front about how the information is used.

Artificial intelligence, or AI, is a marketing and commerce reality. But thanks to headlines about intelligent devices that eavesdrop on private conversations or order items without customers’ consent, merchants and consumers alike are considering both the full impact of this new technology on the customer experience.

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