RichRelevance

RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

Why Riachuelo, Brazil’s Largest Fast-Fashion Retailer, Chose Find™ for Their eCommerce Debut

When Riachuelo sat down to create their first-ever eCommerce experience, the largest Brazilian fast-fashion retailer wanted to deliver a cutting-edge personalized experience that would dynamically prioritize shoppers individual preferences at scale. To deliver on this concept, Riachuelo sought a flexible solution that would dynamically combine internal expertise with the implicit contextual signals derived from the customer journey to make good on the promise of a unique and individualized shopping experience.

New Forrester Report on Search: Why Are Digital Experience Teams Missing Search

Search is one of the most essential components of a personalized experience, which can drive up to 45% of e-commerce revenue. Yet despite its importance, site search has barely evolved in a decades time. With a focus on customer experience and personalized interactions many retailers and brands have taken steps to improve the experiences they offer at every touch point and many have come to recognize how challenged their current Search deployments are for both the consumer and the business user. Infact, most legacy Search technologies require heavy lifting from IT or dev teams and leave business users frustrated by a lack of flexibility and inability to make real time improvements.

Technology type determines what is creepy versus cool with AI

While consumers are now demanding transparency when it comes to artificial intelligence and data, they are willing to exchange their information for beneficial reasons.

Shocking: Consumer Creep Factor Is High With Invasive Technologies

Sens. Ed Markey (D-Mass.) and Richard Blumenthal (D-Conn.) aren’t the only ones concerned about smart TV tracking technologies.

According to a recent survey of 1,010 U.S. adults, about a quarter of Americans are worried that their smart TVs are listening in on their conversations. The suspicions are higher among men, millennials and Gen X-ers (27 percent each), and highest for Republicans (30 percent).

5 Killer Stats to Start the Week

From UK consumers wanting more transparency from retailers about AI, to less than a quarter of companies reporting GDPR compliance post deadline, here are all the stats you need to know this week….

Half of consumers prefer a mix of AI and human shopping interaction

More than half (55%) of global consumers say that they prefer a combination of AI and human interaction in their shopping experience, yet only 10% of companies are willing to implement it, says a new study….

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