San Francisco, CA – December 6, 2018 – RichRelevance, the global leader in Experience Personalization, today announced accelerated momentum for the company’s AI-driven personalization with over $35 billion in digital sales delivered to B2B and B2C leaders to date.
“RichRelevance is seeing incredible business momentum, capped with nearly 300% growth in AI-driven search personalization with our FIND product and our 9th consecutive year of 100% uptime over the Black Friday and Cyber Monday shopping weekend,” said Carl Theobald, CEO of RichRelevance. “We’re continuing to invest heavily in pragmatic AI technology that delivers and helps keep our clients ahead of the pack.”
In June 2018, Qwerkity, the online specialist in quirky and unusual gifts, was acquired by The Book People, a long-term partner of RichRelevance. Having worked successfully with RichRelevance since 2012, The Book People was keen to implement RichRelevance into Qwerkity to ensure a consistent approach to online personalisation.
Working with ecommerce implementation partner Paraspar to bring the project live as quickly as possible, the impact of RichRelevance’s personalised product recommendation platform was swift.
UK’s leading retailer of quirky and unusual gifts implements personalised recommendations to drive online sales
London, UK, 04 December 2018 – RichRelevance, the global leader in experience personalisation, has been appointed by Qwerkity, part of The Book People Group, to provide personalised product recommendations through its Xen AI platform.
More than 40 percent of Americans plan to shop online for some or all of the groceries needed for their Thanksgiving or holiday meal, more than twice as many as in 2017, according to RichRelevance’s Digital Grocery Survey: 2018 Holiday Edition. Amazon is the top online grocery destination for shoppers, followed by big-box retailers such as Walmart and Target, and traditional supermarkets like Safeway and Kroger. The top Thanksgiving items consumers plan to purchase online are bundled ingredients for side dishes, canned items like cranberry sauce, and beverages including alcohol. Turkey and frozen/pre-made desserts are the least likely to be purchased online.
Grocers are implementing a variety of promotions to boost online shopping baskets and rope in new customers, whether it is discounts, personalized offers, comprehensive customer service or some combination of all of these. Fulfillment methods also vary widely. Many grocers have teamed up with Instacart or Shipt, while others have established their own programs or teamed up with smaller e-commerce vendors.
Experimentation in a burgeoning field like e-commerce is natural, but as more consumers do more shopping online, grocers need to have a secure strategy in place while also looking to the future.
More than 4 in 10 Americans (44%) plan to shop online for some or all of the groceries they need for their Thanksgiving or holiday meal this year. This is more than twice as many people who shopped online for Thanksgiving groceries in 2017, according to the Digital Grocery Survey: 2018 Holiday Edition from RichRelevance.
Amazon dominates as the top online grocery destination for shoppers (57%), followed by big-box retailers such as Walmart and Target (48%). Traditional supermarkets like Safeway and Kroger will attract a significant – but quite smaller – number of online shoppers (30%) this holiday.