UK: AI in online retail: How is hyper-personalisation driving the sector?

Technology advances are enabling retailers to introduce new levels of customisation, with companies introducing artificial intelligence (AI)-based hyper-personalisation experiences to tailor and follow consumer shopping trends.

AI in online retail: How is hyper-personalisation driving the sector?

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This post was written by Raj Badarinath

ABOUT Raj Badarinath
Raj Badarinath is the VP of Marketing & Ecosystems at RichRelevance, where he’s helping enterprises compete on memorable digital experiences, rather than on mere operational efficiency. With over 20 years of industry experience, Raj has held senior marketing, strategy, product and management positions across a variety of leading digital marketing, and commerce providers.
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