How to inspire loyalty in an Amazon-dominated world

In a time of choice abundance, poorly targeted marketing is not enough to satisfy increasingly demanding shoppers. To earn their loyalty, brands and retailers need hyper-detailed alignment with their needs.

Ask any marketing professional, selling online is getting increasingly challenging. Today’s shopper is rich in options. However, between Amazon and Alibaba alone, shoppers are certain to find exactly what they need, provided they are willing to trawl through page after page of cut-price products. In a world dominated by e-commerce giants, smaller e-tailers are increasingly asking “How can I compete?”

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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