RichRelevance Appoints Derek Strong as Chief Customer Officer

Seasoned SaaS executive to champion global customer success for leading brands and retailers to drive digital growth with Hyper-Personalization

San Francisco, CA – March 26, 2019 – RichRelevance, the global leader in Experience Personalization, today announced the appointment of Derek Strong as Chief Customer Officer.  In this role, Strong will be responsible for continuing to drive customer success for RichRelevance’s top B2B and B2C brands as they turn to Hyper-Personalization to grow their digital revenue by driving engagement and conversion.

“In this rapidly changing world of the empowered and connected consumer and AI-enabled personalization, brands and retailers struggle to match the pace of the market to deliver memorable experiences because they are limited in their expertise, resources, and change management for personalization” said Carl Theobald, President and CEO of RichRelevance.  “Derek brings tremendous passion for helping customers achieve success outcomes and has deep experience in building global teams to support and serve leading retailers and brands across the globe.  I’m thrilled to welcome him to the RichRelevance executive team.”

“Derek has built global customer success teams, driven growth of over 70% annually, kept churn low and has the passion to help our customers deliver on our vision to make every digital interaction personal. I’m thrilled to welcome him to the RichRelevance executive team.”

A renowned SaaS technology executive with extensive experience in digital marketing, Strong has spent the past twenty years building and leading customer success and professional services teams that help achieve marketers’ business and customer experience goals. By successfully bridging the divide between individual customer needs and core solutions capabilities, he has consistently created deeper value and delivered strong ROI.

“For many years, I’ve worked with marketers struggling with the limitations of traditional marketing approaches to optimize the digital experience, so I deeply understand the challenges they face,” said Derek Strong, Chief Customer Officer at RichRelevance. “I’m excited to join RichRelevance, the clear leader in AI-driven personalization, and drive tangible lift for our customers.  I’m looking forward to working hand-in-hand with the world class team here at RichRelevance to enable our global clients to maximise the value of our technology.”

Before joining RichRelevance, Strong was VP of Customer Success at Swrve, an AI marketing automation provider, where he worked with the world’s largest enterprises to re-imagine how they interacted with customers. Prior to that, he was General Manager and VP of Customer Success at OtherLevels where he managed a globally distributed professional services team to help businesses build stronger relationships with their web and mobile users. Before this, he has also held executive positions at multiple SaaS corporations.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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