Five Charts: The State of Retail Tech

Retail is undergoing a technological transformation that is driving retailers to automate redundant tasks and revamp their mobile strategies.

According to Gartner, worldwide retail tech spending will increase 3.6% to $203.6 billion in 2019.

Retailers are investing more in technology at a time when many firms are growing their mobile operations. In a study published in September by VoucherCodes and WBR Insights, 75% of senior retail executives from the UK and France said they plan to invest heavily in developing mobile apps, coupons and payments.

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RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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