A technology services firm gets personal to boost sales

Insight has used the RichRelevance-driven recommendations on its website, including on landing pages tied to email or search marketing campaigns.

Over the past year, Werve says, Insight has seen a more than 63.6% increase in the clickthrough rate for product recommendations—and a 3.5% increase in sales from product recommendations.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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